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FMI names new VP industry events

BY Michael Johnsen

 

ARLINGTON, Va. — The Food Marketing Institute on Monday hired Margaret Edgell Core to guide the reinstituted annual event, FMI Connect, the Global Food Retail Experience. As VP industry events, Core will be primarily responsible for developing the breadth and depth of FMI Connect, ensuring the event continues to grow as the dynamic industry platform for all venues and aspects of food retail.
 
“Margaret brings the experience, enthusiasm and inspirational leadership we need to help FMI achieve the vision we have for ensuring our premier events become game-changing experiences for the food retail industry,” stated FMI president and CEO Leslie Sarasin. “FMI members, staff and leadership look forward to Margaret’s guidance as together we help FMI Connect reach its potential as the pivotal industry event.”  
 
Core is a 25-year veteran of association sales and marketing with expertise in brand management, product strategies, event marketing, exhibit sales, program development, advertising and online media sales. She recently ran strategic sales initiatives at the National Apartment Association where she was responsible for increased participation and growth from the supplier community. Over the last two years, she created a year-round sponsorship recognition program, NAA 360°, which resulted in stronger company engagement and financial commitments to NAA. Core also initiated and organized a sales prospecting database and expanded its sales team.
 
Prior to her responsibilities for trade show management and sales at the National Apartment Association, Core spent six years at the Biotechnology Industry Organization as managing director of sales and marketing for the BIO International Convention with more than 1,700 exhibitors, 25,000 private meetings and 20,000 attendees from more than 60 countries. She also served for four years as VP marketing and organizational development at Consumer Electronics Association during a time of transition and growth for that organization’s trade show.
 
Core is an influential marketing and member communications specialist, serving these capacities at the American Association of Homes and Services for the Aging (now LeadingAge); the Optical Society of America; and the former National Food Brokers Association.
 
Core is both a certified association executive, receiving honors by TradeShow Week in 2009 as the Fastest Growing Show owned by an Association and in 2011 by TSNN Event Excellence Awards program as the Best Marketing and Social Media campaign. She is a graduate of Baylor University and received her master’s in association management from George Washington University.
 

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HDMA supports FDA’s “Know Your Source” campaign

BY Michael Johnsen

ARLINGTON, Va. — Healthcare Distribution Management Association president and CEO John Gray on Friday released a statement in support of the FDA’s “Know Your Source” campaign, which urges healthcare providers to verify that their supplier of prescription medicines is properly licensed by his or her state — further reducing the chance of a harmful medicine reaching patients.

“As the national association representing primary healthcare distributors — who ensure the continued safety and security of our nation’s medical supply — we wholeheartedly support FDA’s marketing campaign to educate healthcare providers on the importance of buying from legitimate suppliers," he stated. 
 
“There is no higher priority for HDMA’s members than to maintain the security of the medicines that travel through the healthcare supply chain." Gray added. "Primary pharmaceutical distributors follow the rigorous licensing and statutory requirements set forth at both the federal and state levels by the FDA, DEA and state Boards of Pharmacy. Our members are committed to ensuring the continued safety and reliability of the supply chain as millions of patients access their appropriately prescribed medicines each and every day.”
 

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UrgentRx introduces 10-count multipack boxes

BY Michael Johnsen

DENVER — UrgentRx on Monday announced the expansion of its product line to include UrgentRx Fast Powders 10-count multipack boxes of its single-dose packets for a variety of common ailments. UrgentRx 10-count boxes are now available nationwide for Headache Relief to Go, Heartburn Relief to Go, Upset Stomach Relief to Go, Ache & Pain Relief to Go, Allergy Attack Relief to Go and Critical Care Aspirin. 
 
“We are constantly pushing ourselves to listen to our customers and develop innovative products based on their feedback. As a result, we are challenging the traditional perceptions of symptom relief and how to best address it,” stated Jordan Eisenberg, CEO UrgentRx. “UrgentRx Fast Powders’ ease and convenience has really resonated with busy, on-the-go users who don’t have the time to slow down for a headache or annoying aches and pains. Our new multipack offerings – and an even smaller packet size – provide a better solution than ever before to help them feel better fast while on the go.”
 
UrgentRx multipack offerings include 10 single-dose packages — now in an even smaller on-the-go stick pack — that can easily be slipped into a pocket, wallet, handbag, gym bag or backpack, the company stated. 
 
UrgentRx Fast Powders 10-count boxes retail for a suggested $6.99 and are available in the OTC set at food, drug and mass retailers nationwide. UrgentRx single-dose offerings, available at the front checkout of more than 20,000 food, drug and mass retailers nationwide, retail for $1.39. National retailer partners include Walgreens and CVS in addition to major regional retailers including HEB, Meijer and Wakefern.
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