BEAUTY CARE

Flourishing Dr. Fresh opens new manufacturing facility

BY Antoinette Alexander

BUENA PARK, Calif. Oral care company Dr. Fresh has opened a new manufacturing facility at its headquarters here.

The 25,000-square-foot facility will serve as a fully automatic production unit for the company’s mouthwash brands. Among the brands that will be manufactured in the new center are Dr. Fresh’s FireFly mouth rinses, as well as mouth rinse programs for Dentyne, Aim, Pepsodent and Close Up. In addition, the facility has capacities for manufacturing private label products for Southern California retailers.

The company also has manufacturing facilities in India and China, where all toothbrush product procedures from molding to packing are carried out in-house.

The company just marked its first decade in business, going from one employee and $360,000 in sales in its first year to its current 85 employees and $50 million in sales. According to the company, in each year of its existence it has grown by at least 45 percent.

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NAD asks Natrol to modify BioSil dietary supplement efficacy claims

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Tuesday recommended that Natrol modify or discontinue certain claims in support of the company’s BioSil dietary supplement, however NAD acknowledged that Natrol provided reasonable support for certain advertising claims.

BioSil is a dietary supplement designed to promote the health of skin, hair, nails and bones in women.

NAD examined evidence presented by the advertiser, including the results of three double-blind, placebo-controlled clinical trials, and determined that the advertiser could reasonably support the claims “Nourish your body’s ‘3 Beauty Proteins’ Naturally!” and “BioSil, with patented ch-OSA, helps turn on the cells in your body that generate all three health and beauty proteins. Naturally.” 

NAD recommended, however, that the advertiser discontinue unqualified quantified claim that BioSil “Reduces Fine Lines and Wrinkles by 19 percent,” but recognized that Natrol can continue to make certain claims about the results of its studies, as long as it is made clear in the advertising exactly what those results were.

Similarly, absent specific clinical evidence that BioSil is “clinically proven to give a more youthful look” in 20 weeks, NAD recommended that the advertiser discontinue the claim. NAD noted that Natrol is free to discuss how BioSil resulted in improved microrelief measurements and improved viscoelasticity and such microrelief can develop over time into deeper and more visible wrinkles.

Natrol responded that it “respectfully disagrees with the decision that certain claims are too broad,” but agreed to incorporate NAD’s recommendations “as a proponent of self-regulation.”

NAD, the advertising industry’s self-regulatory forum, examined advertising for BioSil pursuant to NAD’s ongoing monitoring of advertising in the dietary supplements marketplace and in conjunction with an initiative with the Council for Responsible Nutrition.

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GlaxoSmithKline to acquire oral care company Biotene

BY Alaric DeArment

NEW YORK GlaxoSmithKline is buying rights to the dry-mouth drug Biotene from California drug maker Laclede, GSK has announced.

“The acquisition of Biotene extends our portfolio in therapeutic oral health care to include a proven treatment for dry mouth,” GSK Consumer Healthcare president John Clarke said in a statement. “This opportunity leverages our global capability with dental and medical professionals and is a further step towards our goal in GSK of building and growing a diversified healthcare business.” 

Biotene generated $50 million in sales for Laclede last year, according to GSK. 

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