PHARMACY

FlavoRx founder Kramm dies

BY David Salazar
Kenny Kramm with his daughter, Hadley
 
WASHINGTON — Kenny Kramm, founder of FlavoRx, died in a hospital here on July 12 at 55 years old, according to the Washington Post
 
Kramm initially developed flavored additives for medicines in 1990s as a way to help his daughter, Hadley, take her medications. The Post reported that Hadley suffered from seizures following a brain hemorrhage at 10 days old, requiring four daily doses of phenobarbital, which she wasn’t receptive to because of how it tasted. He then began to offer it in his pharmacy, eventually founding FlavoRx, which by 2007 was offered in half of the pharmacies in the United States, according to the Post. Kramm sold FlavoRx about 10 years ago.
 
He is survived by his wife, Shelley, daughters Sarah Spund and Hadley Kramm, parents Harold and Judy Kramm and sister Harriet Pitler. 
 
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PrescribeWellness appoints chief growth officer

BY David Salazar
IRVINE, Calif. — PrescribeWellness has solidified its executive leadership team, announcing Thursday the addition of Kelly Keegan as the company’s chief growth officer. Keegan is tasked with delivering revenue growth in new and existing healthcare verticals, and he joins the company from Xerox Health, where he was SVP sales and business development for the company’s Care Integration Services business. 
 
“We are excited to have Kelly join the leadership team at PrescribeWellness,” PrescribeWellness CEO Al Babbington said. “He possesses a wealth of experience in building relationships within complex market segments. We will leverage his expertise as we boast about our nationwide network of high-performing community pharmacies to payers, self-insured employers and other healthcare businesses.”
 
Before he was at Xerox, Keegan was VP business development for Anthem Blue Cross Blue Shield, where he also served in executive roles in business development and sales, among other divisions. 
 
“Certainly, I was attracted to the rapid growth and impact that PrescribeWellness has had on the healthcare industry,” Keegan said. “Additionally, I was impressed with the people and the way they’ve connected with so many community pharmacies.”
 
Kelly joins Babbington, COO Susan Lewis, chief technology officer Sean Power, CFO Rob Gerger and chief information security officer Todd Plesco on the company’s executive team. 
 
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PrescribeWellness launches Vaccine Complete software solution

BY David Salazar
IRVINE, Calif. — PrescribeWellness on Tuesday announced the introduction of their newest software solution for community pharmacies, Vaccine Complete. The solution is aimed at streamlining the activities that accompany offering year-round immunizations. 
 
“The pharmacist’s role in providing vaccinations in their community continues to expand,” said PrescribeWellness director of clinical services Farah Madhat said. “Increasingly, the overall health of the patient is more important than just counting the correct number of pills for them. Providing the appropriate vaccinations is a key part of overall health. Plus, it allows pharmacists to add valuable services to the patient appointment and practice at the top of their profession.”
 
Vaccine Complete identifies patients eligible for vaccination and includes outreach to patient groups that are recommended to receive certain vaccines. It also automates protocols with prescribers and meets state reporting mandates. Pharmacists will have bi-directional access to their state’s immunization registry through the PrescribeWellness Patient Engagement Center, powered by a partnership with health informatics company Scientific Technologies Corp. The solution was developed using insights from thousands of community pharmacies and PrescribeWellness’ Pharmacy Advisory Board. 
 
“It is a solution for pharmacists that has been built by pharmacists,” PrescribeWellness CEO Al Babbington said. “Our staff of pharmacy clinicians have worked collaboratively with retail community pharmacists to create a solution that solves the challenges that our pharmacists have faced when trying to offer vaccinations.”
 
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