HEALTH

FitClick launches Talk-to-Track Diet App

BY Michael Johnsen

VIENNA, Va. – FitClick recently introduced its FitClick Talk-to-Track Diet App, available for both the Android and iOS platforms. “The new FitClick Talk-to-Track calorie counting app is our patent-pending natural language diet tracker that allows you to count calories by simply talking into your phone,” the company explained. "With our innovative calorie tracker app, you just say the names of the foods you ate and you're done.”
 
The unique food tracker app is a learning system. As users track their foods, the app learns what they like to eat and uses that data to pull the proper foods from the database. The Talk-to-Track app also serves as a carb counter app, along with fat, protein and fiber.
 
The app is expected to especially appeal to millennials, noted James Mrowka, president FitClick. “As digital natives, millennials value access to real-time data, and mobile calorie-counter apps provide an instant source of information,” he suggested. “Millennials lead busy lives and place particular value on convenience and expedience. Tracking health and nutrition on the handheld device they carry with them at all times affords both.”
 
 
 

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Majority of wellness programs don’t include smoking cessation incentives

BY Michael Johnsen

DALLAS — A recent HealthMine survey of 750 wellness program participants indicated that only 37% say smoking cessation programs are included in their plan. Even in plans that do include quit smoking programs, 87% said they need an incentive, or they would be unlikely to complete the program. As new findings show that combining a penalty with a reward can double success rates for smoking cessation, HealthMine found that only 32% of wellness program enrollees say their program includes any incentives for smoking cessation.
 
Plan members support both incentives and disincentives for smoking cessation: 63% of consumers think colleagues that smoke tobacco products should pay more for health insurance, while 48% of consumers think that e-cigarette smokers should be penalized, HealthMine uncovered in its January Health Plan Member Survey.
 
"Health plan sponsors could do a whole lot more to help people quit smoking than they do now," said Bryce Williams, president and CEO of HealthMine. "Wellness incentives and disincentives — when personalized and matched carefully to recommended health actions — can play a powerful role in helping members address smoking, the largest cause of preventable death in the U.S."

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Healthy Delights expands offering through GNC

BY Michael Johnsen

WEST PALM BEACH, Fla. — Healthy Delights on Monday launched five new products in GNC stores nationwide, including Probiotic Chocolate Bites, Probiotic Greek Yogurt Bites, Turmeric Curcumin Chews, Magnesium Chews and Cranberry Chews. The new offerings will generate significant growth for Healthy Delights and will further position the brand as the go-to soft chew supplement to stay healthy, the company stated. 
 
"Healthy Delights was developed with the goal of delivering high-quality supplements and nutritional snacks in a delicious and convenient way," stated Al Baumeler, SVP marketing. "We are thrilled to expand our brand in GNC and give health-conscious consumers an enjoyable new way to keep their families – and themselves – healthy." 
 
GNC will offer the full selection of nutritious and delicious Healthy Delights supplements starting May 18, 2015. The fully branded in-store display will offer customers a free sample of the different supplements available.  

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