HEALTH

Fitbit unveils menstrual cycle tracking with latest smartwatch

BY Michael Johnsen

Fitbit on Tuesday unveiled the Fitbit Versa, a modern smartwatch that is preselling for $199.95 with an anticipated April 2018 release, and introduced a new menstrual cycle tracking functionality.

“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” James Park, CEO of San Francisco-based Fitbit, said. “Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and four days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.”

Fitbit is touting the new entry as the lightest metal smartwatch on the U.S. market with advanced health tracking features including 24/7 heart rate tracking, onscreen workouts an automatic sleep stages tracking. In addition, the smartwatch enables wallet-free payments on Fitbit Versa Special edition and carries on-device music with four days of battery life.

Fitbit also announced a new menstrual cycle tracking feature to help users keep track of their menstrual cycle, view holistic health data in one place and better understand connections to their overall health, Fitbit said.

The feature offers users “a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time vs. what could be an issue to share with their doctor,” Katharine White, assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit advisor. “The nuances of the menstrual cycle have not been as widely studied across population as have other areas in healthcare. This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women’s health with real-world data.”

“I encourage all of my clients to track their activity so they understand how it plays a role in their overall health and fitness journey,” Harley Pasternak, Fitbit ambassador and celebrity trainer. “Versa offers all of the features they need in one place to stay on top of their busy days, plus it’s stylish enough that they can wear it everywhere they go — to the gym or out with friends.”

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Emergen C debuts latest line extension to SXSW attendees

BY Michael Johnsen

Pfizer’s Emergen C brand team was on hand in Austin, Texas this past weekend to help shuttle attendees of the 2018 SXSW Conference around town.

Emergen C’s 15-person self-propelled bike was equipped with phone chargers and refreshing mist fans. And the nearby revitalization station sign-in area also featured personal back massagers to contribute to the larger revitalization experience.

On top of that, the Emergen C team provided participants with a sneak peek into the latest Emergen C SKU to soon reach vitamin shelves. Emergen C is branching into the digestive aid arena with Emergen C Probiotics +, which is expected to launch next month.

The new digestive health support contains 1 billion each of L. Rhamnosus GG and BB-12 probiotic strains. Each packet is guaranteed to deliver 2 billion live active cultures and a boost of 250mg of Vitamin C through the expiration date.

 

 

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Clorox fortifies VMS offering with Nutranext acquisition

BY Michael Johnsen

The Clorox Company on Monday acquired dietary supplement manufacturer Nutranext.

WM Partners, a Fort Lauderdale, Fla.-based private equity firm, on Monday announced the sale of its vertically-integrated manufacturer and marketer of dietary and nutritional supplements based in Sunrise, Fla. for $700 million. In calendar year 2017, Nutranext generated sales of about $200 million. About 90% of Nutranext sales are in the U.S.

“Adding Nutranext to our portfolio is consistent with our strategy to accelerate growth through acquisitions of leading brands in fast-growing categories with attractive gross margins amd a focus on health and wellness,” Benno Dorer, Clorox chairman and CEO, said. “We’re looking forward to leveraging our proven capabilities in brand building, including innovation and digital marketing, as well as strong partnerships in retail and ecommerce to accelerate growth of Nutranext brands.”

The Nutranext portfolio of brands include Rainbow Light, the No. 2 vitamin brand in the natural channel according to WM Partners; specialty minerals under the Natural Vitality brand; and supplements for hair, skin and nails under the Neocell brand. The company also markets multivitamins and specialty minerals through its direct-to-consumer business, primarily under the Stop Aging Now brand.

The Nutranext acquisition brings significant scale and breadth to Clorox’s dietary supplement business. It follows the company’s May 2016 acquisition of the RenewLife brand.

The Clorox Company operates out of Oakland, Calif.

 

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