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Fisk Industries awarded Good Housekeeping honor for Cover Your Gray

BY Allison Cerra

ORANGEBURG, N.Y. — Fisk Industries was recognized by Good Housekeeping‘s second annual anti-aging awards in the instant root touch-ups category.

The company said that its professional instant root touch-up product, Cover Your Gray, was named the gold winner of the category. To select this year’s winners, the scientists in the beauty lab of the Good Housekeeping Research Institute evaluated 73 anti-aging hair products in every price range.

Cover Your Gray is a waterproof, instant hair color formula that blends in smoothly with hair’s natural color and lasts all day long, Fisk Industries said.

"We are very honored by this award. Good Housekeeping’s anti-aging award reinforces our leadership in the beauty market and commitment to our customers in developing the best quality hair-care products," Fisk Industries president Steven Adler said.

The Cover Your Gray line of products — which include the touch-up stick, brush-in hair color, root touch-up, 2-in-1 hair color touch-up wand, root touch-up and highlighter, and color comb — is available at CVS/pharmacy, Bed Bath and Beyond, select beauty supply stores throughout the United States, as well as online.

 

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Luster expands Pink Smooth Touch line with new product

BY Allison Cerra

CHICAGO — Luster Products has unveiled its Pink Smooth Touch Ready Set Glam spritz and shimmer 2-n-1.

Infused with natural ingredients, including sunflower and argan oils, the product provides firm hold with a built-in shining agent for women that wear edgy, defined hairstyles. The product is specially formulated for relaxed, natural or color-treated hair, and also can be used on wigs, weave and other synthetic hair.

"Luster Products invested years of research and testing into developing a product that delivers both hold and shine properties to consumers," Luster Products VP and director of research and development Freddie Luster said. "The natural ingredients used to make Smooth Touch Ready Set Glam spritz and shimmer 2-n-1 also provide heat protection and conditioning to help hair look and feel its best."

Luster’s Pink Smooth Touch Ready Set Glam spritz and shimmer 2-n-1 is available at select beauty supply stores and online.

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Dove taps Ana Brenda Contreras for ‘Melena Salvaje’ campaign

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.

Dove said that the "Melena Salvaje" campaign invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.

"In my line of work, my hair goes through a lot of stress from blow dryers to flat irons and as a result, I have to deal with dry, rough and frizzy hair that seems impossible to manage," Contreras said. "The ‘Melena Salvaje’ campaign gives women the opportunity to learn from each other by inviting them to share their experiences with hair that seems to have a mind of its own."

Women can enter the campaign by creating a video (up to 60 seconds) that shares their hair woes by telling a story, acting out a humorous scene or even singing an original song, which can be submitted via Univision.com, Uniclave: Dove. Three finalists will win a VIP trip to Miami and a hair transformation by a celebrity stylist. America then will have the opportunity to vote on Univision.com for their favorite finalist to star in a Dove Hair TV ad.

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