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Fisher-Price taps Olympic gymnast to help launch new ‘Dora’ doll

BY Allison Cerra

PLANO, Texas — Five-time Olympic medalist Nastia Liukin is teaming up with Fisher-Price to help introduce the new, interactive Fantastic Gymnastics Dora doll.

Fantastic Gymnastics Dora, based off of the Nickelodeon show “Dora the Explorer,” performs two gymnastics routines, features seven unique moves — including splits, handstands and back-bends — and enhances imaginative role-play for kids ages 3 years and older. Fantastic Gymnastics Dora also features more than 40 phrases in English and Spanish and a special song celebrating teamwork.

"Fantastic Gymnastics Dora features multiple ways of play to encourage children’s imagination and creativity skills, as well as self-expression and confidence," Fisher-Price Friends SVP Susie Lecker said. "Nastia is the perfect partner to help launch Fantastic Gymnastics Dora because she strives to reach her full-potential each day and is a true champion. She continues to be a wonderful role model for young girls everywhere, just like Dora."

Fantastic Gymnastics Dora will be available for $49.99 in August at retailers nationwide, including Toys “R” Us, Target, Walmart and Kmart, as well as on FisherPrice.com.

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It’s Academic introduces new kind of dry erase notes

BY Allison Cerra

NORTHBROOK, Ill. — It’s Academic has launched its new Re:writes dry erase notes.

Re:writes are thin, flexible and can adhere to virtually any flat or gently curved surface in both heat and cold with help from its patent-pending specialized plastic core. The product is available in more than 50 color and size combinations.

"It’s the last note you’ll ever need," It’s Academic president Bruce Shapiro said. "It can be placed and replaced an unlimited number of times. From the office to school to home, there are literally millions of uses for Re:writes. We’re very excited for this product for back-to-school. We’ve had feedback from teachers and school administrators that Re:writes are better for the classroom than individual dry erase boards. They’re easy to clean, take up less room and they don’t slide off the desk."

Available at such major retailers as Walmart, Walgreens, OfficeMax and RiteAid, Re:writes notes carry a suggested retail price starting at $5.99.

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SmartMouth gets shout-out from Bill O’Reilly

BY Allison Cerra

ST. LOUIS — Television personality Bill O’Reilly recently mentioned SmartMouth mouthwash during the "Tip of the Day" segment on his show, "The O’Reilly Factor."

The segment of "The O’Reilly Factor," which aired July 18, offered his viewers advice, ranging from products he personally recommends to strategies and suggestions to help improve one’s daily life. O’Reilly described SmartMouth mouthwash as a product that he trusts to help him improve oral hygiene and avoid dental issues. SmartMouth is the only mouthwash proven to offer 12 hours of fresh breath and utilizes Smart-Zinc technology and a unique two-solution formula to effectively prevent bad breath, the company said.

For more information on SmartMouth, visit SmartMouth.com

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S.BARTON says:
Nov-23-2012 01:35 pm

I wasn't able to see this episode I think I gonna watch it when I get back. I'm here at gym irmo sc doing some workout.

D.BIERNBAUM says:
Jul-25-2012 05:33 pm

The minute this occurred, the Smart Mouth web site was jammed with new visitors! 20,000 + new viewers! This was exciting for all of us associated with Smart Mouth and also for our retail partners that are having the enviable problem of keeping the shelves stocked! www.biernbaum.com

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