Fish oil, multivitamins among top dietary supplements used by consumers
WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q10, according to a survey released Tuesday by ConsumerLab.com.
Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.
Use of vitamin D surged in 2010 to 56.2% of those surveyed, up from 47.9% in 2009 and 36.9% in 2008. Fish oil continued its rise in popularity, used by 75.7% of those surveyed, up from 74% in 2009.
Multivitamin use declined to 70.1% last year from 72.0% in 2009 and 73.8% in 2008. Younger adults, however, were more likely to have used a multivitamin than older adults; 73% of people ages 35 to 44 years used a multivitamin, compared with 67.9% of those ages 75 to 84 years. Younger adults also were more likely than older adults to have used amino acids, nutrition/protein drinks and powders, green tea, nutrition bars and iron.
Prevention focus shapes dieting
According to the Calorie Control Council, an international association representing the low-calorie and reduced-fat food and beverage industry, a focus on weight-gain prevention will help shape dieting attitudes in 2011. And newly released dietary guidelines from the Department of Agriculture and the Department of Health and Human Services urge people to eat more fruits, vegetables, nuts, seeds, foods with omega-3 fatty acids and low-calorie dairy products.
While such lifestyle changes will remain a focus, diet food and drinks and weight-loss programs are expected to play a large role among the two-thirds of U.S. adults and almost one-third of children and adolescents who are overweight or obese. The development of foods and beverages that provide satiety is projected to be one of the hottest trends in the coming years.
The article above is part of the DSN Category Review Series. For the complete Weight Loss Sell-Through Report, including extensive charts, data and more analysis, click here.
Weight-loss shelf winner
SALT LAKE CITY — “Biggest Loser” trainer Jillian Michaels continues to dominate flab on the small screen and at the diet shelf, too. Last month’s NBC mid-season premier captured 9 million viewers, up 14% from its previous season end, according to published reports. And Jillian Michaels diet aids garnered $20.8 million, up 273.7%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).
And now the “biggest loser” — at least among women — Ashley Johnston is teaming with Rite Aid around the chain’s Rite Weight Plan. Johnston will be promoting her BL Body collection of shape wear, available exclusively at Rite Aid, as part of a national radio tour.