BEAUTY CARE

Firstline introduces Evolve Silky headscarves

BY Antoinette Alexander

HOUSTON Firstline Manufacturing Corp., a manufacturer of hair care accessories for the ethnic consumer, has announced the introduction of it new Evolve Silky line.

The light, silky scarves and knotted headbands can help consumers battling hair loss, as well as provide a fashionable alternative to everyday hairstyling. The line comes in assorted prints, including geometrics, wild life, polka dots and metallics.

The Evolve Silky line is available at Walmart and Target, and costs between $7 and $8.

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BEAUTY CARE

Bed Head expands offerings with hair accessories line

BY Antoinette Alexander

EL PASO, Texas Helen of Troy has announced the introduction of a new Bed Head line of fashion-forward and rocker-chic hair accessories, such as headbands, headwraps and hair pins.

The Bed Head hair accessories currently are available at Ulta stores.

The lines include the Bed Head superficial collection, featuring feathers, veils and big bows; the modern and metallic Bed Head heavy metal collection; and the Bed Head girly toys collection of fun and flirty pins and headwraps with neon colors and zipper details.

Bed Head superficial collection includes:

  • Mesh bow headband with feathers ($7.99 MSRP)
  • Brooch feather headband ($7.99 MSRP)
  • Veil headband ($11.99 MSRP)

Bed Head heavy metal collection includes:

  • Glitter assorted headband  ($6.99 MSRP)
  • Metallic head wraps ($5.99 MSRP)

Bed Head girly toys collection includes:

  • Zipper bow bobby pin and enamel bobby pins ($4.99 MSRP)
  • Metallic neon head wraps ($5.99 MSRP)

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Water Pik launches new flosser

BY Antoinette Alexander

FORT COLLINS, Colo. Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik Water Flosser, which uses pulsating water to clean between teeth and below the gum line.

According to the manufacturer, the University of Amsterdam conducted a clinical study comparing the Waterpik Water Flosser with traditional string floss and the Water Flosser was clinically proven to be twice as effective as traditional floss for improving gum health. In another study recently conducted by the University of Southern California School of Dentistry, the Water Flosser removed 99.9% of plaque from treated areas.

“Our data shows that 80% of Americans don’t floss regularly and 75% have some form of gum disease, so these new clinical research results are extremely relevant, because they show that people finally have an easier and more effective alternative to traditional floss,” stated Jay McCulloch, VP of marketing for oral care products for Water Pik.

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