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First-ever music and sound envelopes launched by American Greetings

BY Allison Cerra

CLEVELAND American Greetings has announced the launch of the first-ever music and sound envelopes, according to the company.

This patent-pending design has an innovative mechanism in the opening flap, which triggers music or sound to be played each time it is opened. These mailable envelopes allow consumers to add a surprising burst of sound to almost any greeting card. The new envelopes also feature themed designs to create an exciting way to package a greeting card that’s not only visually appealing, but also a lot of fun.

“We know that consumers want to create memorable experiences when celebrating special occasions to show their friends and family just how much they care,” said Mary McClain, new product concepts creative director American Greetings. “Music and sound envelopes are a unique way to customize a song or sound clip to an already carefully selected greeting card and it adds such a wonderful surprise when the envelope is opened.”

Featuring a variety of songs and sounds, the collection has everything to delight recipients, ranging from “What I Like About You” by The Romantics, “You Got It (The Right Stuff)” from New Kids on the Block, and “Happy Birthday” to people cheering and animal noises. The envelopes are perfect additions to any birthday or other festive occasion.

Retailing for $3.49, music and sound envelopes can be found at leading specialty, mass, grocery and drug store channels nationwide. Visit www.corporate.americangreetings.com for more information or store locations.

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Price Chopper opens new store in Colchester, Vt.

BY Alaric DeArment

SCHENECTADY, N.Y. Price Chopper announced Tuesday the opening of a new store in Colchester, Vt.

The store is a 20,000-square-foot former P&C at the corner of Porters Point and Prim roads. The opening ceremony included Price Chopper president and CEO Neil Golub, executive vice president and COO Jerry Golub, Colchester town manager Al Voegele and others.

“We are thrilled to introduce ourselves to the community of Colchester and surrounding communities,” Neil Golub said in a statement. “I am confident that consumers will appreciate the superior quality and value of what Price Chopper has to offer.”

Price Chopper’s Web site does not list the store as having a pharmacy.

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Aura Cacia launches natural electric air freshener

BY Allison Cerra

URBANA, Iowa Aura Cacia is introducing a line of new electric aromatherapy air fresheners for home and office, using 100% pure essential oils to provide fragrance. The full ingredient deck on the packaging – not always provided on scented products – assures consumers that only natural ingredients are used for fragrance.

“People are becoming more sensitive to synthetic fragrances and are looking for natural alternative scents for their homes, as well as products that fit their scent preferences and design style,” said Jane Merten, senior brand manager at Aura Cacia. “The 100% pure essential oils used in our sleek, attractive diffusers provide aromatherapy benefits to help create a special atmosphere that’s unique to each freshener.”

The air freshener is available in four appealing aromas, including: Relaxing Lavender, Refreshing Lime & Grapefruit, Uplifting Bergamot & Orange and Comforting Spices & Clove.

The package, which includes both the essential oil blend and the heating unit, retails for $14.99. The refill units are interchangeable with the electric diffuser and retail for $6.99. All items are available on the Aura Cacia Web site at www.auracacia.com or any natural retailer that carries Aura Cacia products.

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