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Fiji Water unveils new sports cap bottle design

BY Gisselle Gaitan

Imported bottled water brand Fiji is embracing the world of sports by unveiling its new sports cap bottle. The new slim, sleek design is aimed at consumers who are active and need on-the-move hydration, the Los Angeles-based company said.

“Whether people are running, cycling or lifting, they need to hydrate, and the Fiji Water sports cap bottle is the perfect companion,” Clarence Chia, vice president of marketing, Fiji Water said. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost Fiji Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”

This latest innovation evolved out of the success of the 700 ml bottle, which sold more than two million cases in the last year and increased year-over-year shipments among retail, on-premise and home delivery by over 50%, the company said.

Fiji’s new bottle will be available on its home delivery website and will roll out to retailers nationwide just in time for the summer. An integrated summer marketing campaign including a television commercial, print and digital advertising, social media, influencer marketing, in-store promotion, public relations and event marketing efforts will support the launch.

More information on the product and Fiji’s home delivery can be found on the company’s website.

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Truly Spiked and Sparkling intros wild berry drink

BY Gisselle Gaitan

Truly Spiked and Sparkling, creator of sparkling water with a hint of fruit, has expanded its product portfolio and introduced a new product offering — the Truly wild berry.

Containing 100 calories, 1 g of sugar, and 5% ALC per volume, the spiked sparkling water features a hint of natural sweetness from California strawberries and Marion blackberries.

“Berry-flavored drinks are a favorite among non-alcoholic sparkling waters, so it was a no-brainer to develop Truly wild berry,” Casey O’Neill, a member of the innovation team behind Truly Spiked and Sparkling, said. “Truly has quickly become a go-to among drinkers who are looking to balance a healthy lifestyle and a social life. Not only do they love that it’s lower in calories and sugars, but they love the way it tastes.”

Truly Spiked and Sparkling’s beverage offerings are crafted with simple, naturally gluten-free ingredients and contain alcohol made from cane sugar, the Boston-based company said.

Truly wild berry is available for purchase nationwide in a six-pack of slim cans that retail for the suggested price of $7.99 to $9.99. Truly berry’s variety 12-packs, which include the wild berry, pomegranate, blueberry and acai and raspberry and lime offerings, retail for $14.99 to $16.99. Further information on Truly Spiked and Sparkling’s line of products can be found on their website and social media accounts.

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Sweet Habit ice cream launches in four varieties

BY Gisselle Gaitan

The latest innovation from Foundry Foods, which is an incubator for innovation supported by Nestlé USA, has launched a new offering of low fat ice cream. Sweet Habit, an Oakland, Calif.-based brand, packages its ice cream offerings in quarts that contain two pints per container, 70-to-80 calories, 5 g of protein per half cup serving and quality ingredients.

“We know that consumers are looking for choices when it comes to what they eat,” Kerry Hopkins, brand manager for Sweet Habit, said. “First and foremost, we wanted to create a delicious ice cream with nutritional consumers would love, but we also saw a gap when it came to the existing options in the market — accessibility. Sweet Habit offers the calorie counts you love, with more servings per container, and at a price you can get behind. It truly is a treat you can afford to indulge in!”

Sweet Habit’s four flavor options include:

  • What the Caramel that features low-fat caramel ice cream and a caramel swirl;
  • Mint My Cookies that contain low-fat mint ice cream and chocolate cookies;
  • PB and Fudge that has low-fat peanut butter ice cream swirled with fudge sauce; and
  • Cinnamon Bunned that features low-fat cinnamon ice cream with icing mixed in.

The ice cream is currently available at Kroger locations for the suggested retail price of $5.99 and will be expanding to other grocery stores in the near future. Further product information can be found on Sweet Habit’s website and social media channels.

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