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Fiji Water gets a six-pack

BY Allison Cerra

LOS ANGELES Fiji Water is getting smaller and more convenient for on-the-go customers.

Fiji Water’s Mini & Mobile six pack shrinks down the 330-mL container for Fiji Water fans who are looking for a smaller-scale version of their favorite bottled water brand.

“Since the 330 ML FIJI launch in 2006, it has been a highly adored product due to its smart size and fit,” said Grace Jeon, SVP national sales and field marketing for FIJI Water. “To deliver greater value and ensure competitive pricing structure, we worked with our customers to create the ideal six-pack.”

FIJI Water’s new Mini & Mobile is currently available at retailers including Target and Kroger, as well as many other fine grocery chains at a recommended price point of $5.49.

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3 Musketeers Truffle Crisp partners with E! correspondent

BY Allison Cerra

HACKETTSTOWN, N.J. The newest 3 Musketeers candy has teamed up with E! News host Giuliana Rancic to celebrate its launch.

Each bar of the newest 3 Musketeers, which officially launched last month, contains a truffle sitting on a crisp layer of meringue enrobed in velvety chocolate. In line with the partnership, 3 Musketeers Truffle Crisp bar is offering fans the opportunity to meet Rancic in Los Angeles for a special lunch. Between now and April 23, consumers ages 18 years and older can visit Facebook.com/3musketeers, click on the contest tab and detail in 25 words or less, “What would you rather share than a 3 Musketeers Truffle Crisp bar?” One grand-prize winner with the most creative and entertaining submission will be selected.

“I am excited about my partnership with 3 Musketeers and the opportunity to enjoy an afternoon with a fan,” Rancic said. “Since the 3 Musketeers Truffle Crisp is rich enough to share, but you really won’t want to, I would rather share my experiences as an entertainment reporter than my Truffle Crisp, and am looking forward to hearing what others would rather share.”

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Coca-Cola shifts chief marketing executive to new role

BY Allison Cerra

ATLANTA Coca-Cola is shaking up management in its North American division, according to reports.

A report in the Atlanta Journal-Constitution said Coca-Cola North America chief marketing officer Katie Bayne will become president and general manager of the sparkling beverages category, which includes Coca-Cola’s carbonated drinks portfolio. Bayne’s role will be assumed by 14-year Coca-Cola veteran and SVP integrated marketing Beatriz Perez.

The moves are said to breathe new life into Coca-Cola’s North America business, which has staggered amid health concerns of carbonated beverage consumption.

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