Fighting fire with fire: ESI, Medco debut ad
WASHINGTON — One day after the National Association of Chain Drug Stores launched a radio ad in the Washington, D.C., market that warned of the potential consequences of the merger between pharmacy benefit managers Express Scripts and Medco, the PBMs have debuted their own ad, which seeks to highlight the benefits of the deal.
The ad, which will be displayed across several publications Tuesday and Wednesday, including Roll Call, CQ, Politico and others, said the deal will drive out wasteful spending, lower costs for consumers, improve health outcomes and increase safety and affordability. "At no time in the history of American healthcare has there been a greater need for innovation," the ad reads. "By working together, Express Scripts and Medco can accelerate their unique abilities to improve patient care. Moving forward as one company, we’ll continue doing what’s right for America."
A congressional hearing pertaining to the merger is expected to be held this week. Earlier this month, the Federal Trade Commission requested additional information on the merger via a "second request."
Family Dollar appoints SVP food
MATTHEWS, N.C. — Family Dollar announced that it has named Trey Johnson to the newly created position of SVP food.
Johnson will report to Dorlisa Flur, EVP and chief merchandising officer.
“Creating an appealing mix of fun and functional merchandise is critical to our mission of being a more compelling place to shop,” Flur said. “Through Trey’s extensive grocery experience, leadership and strategic vision, we intend to further enhance our food business, drive trips and increase customer loyalty in an effort to grow our overall market share.”
Johnson comes to Family Dollar from Sears Holdings, where he created a limited assortment food concept for Kmart. Johnson also led the development of Walmart’s Marketside format as its chief merchandising officer. His extensive grocery experience includes VP and SVP leadership roles with Supervalu, Albertsons and American Food Stores.
Thrill of the hunt: Mintel finds shoppers enjoy looking for discounts, bargains
CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.
According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they’re spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.
"It’s no longer enough to save money, shoppers want to have fun with the savings experience as well," Mintel Inspire managing editor Alexandra Smith said. "Consumers have come to expect reduced prices since the economic downturn, but retailers need to take that discounting a step further with promotions that engage and entertain."
Smith also said that while consumers presently are more open to try new products or venues, it’s the promotions that can entice them to purchase an item or visit a certain store.
"Allowing customers to choose the number and type of deals they receive, coupled with location-based offers will help reduce the potential for savings burnout," Smith noted.