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Ferrero U.S.A. goes green

BY Anna Mcgrath

SOMERSET, N.J. Ferrero U.S.A. announced new environmental friendly packaging for their line of Tic Tac mints.

New packaging, new slogans, “Please Recycle” and “Be Green,” and a recent partnership with Earth911 mark Ferrero’s extensive efforts to reduce its carbon footprint.

“The Tic Tac brand is dedicated to implementing responsible practices across its operations that are respectful of the environment,” said Tic Tac brand manager Jim Morris.  “We encourage consumers to incorporate ‘reduce, reuse, and recycle’ activities into their daily lives, and to that end have printed a call-to-action on our packages asking consumers to be green and please recycle the packaging after they have enjoyed their mints.”

The transition will reduce the company’s annual greenhouse emissions by 44%, energy levels will decrease by 34% and plastic use will be cut by 296 tons per year.

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Heinz’ third Ketchup Creativity Contest encourages students to design packaging

BY Melissa Valliant

PITTSBURGH, Pa. H.J. Heinz Co. for the third time is incorporating grade-school children’s art on their packaging and offering prizes to 12 young, grand-prize winners. Students in first through 12th grade are encouraged to create their own unique designs, and each piece of art will be displayed on approximately 19.5 million Heinz Ketchup packets, as well as in the “winners’ gallery” at KetchupCreativity.com.

The Ketchup Creativity Contest ends Feb. 28, and the winners will be announced on or around March 31. Grand-prize winners receive a $1,000 cash prize, and the schools receive $1,000 toward art supplies, $1,000 worth of Heinz Ketchup and the winner’s artwork on a framed poster. 

The past two Ketchup Creativity Contests have generated approximately 30,500 entries. “Through programs like this, we try to provide value-added marketing programs to schools, while also strengthening our relationships with consumers, Laura Reiser, associate brand manager for Heinz Ketchup, said. 

Anyone can vote from March 20 to March 25 at KetchupCreativity.com. The site also promotes healthy eating with grade-specific lessons for teachers and design tips from Burton Morris, one of the contest judges.

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Campbell taps Linder for VP advertising post

BY Jenna Duncan

CHICAGO Campbell Soup Co. today announced that Maureen Linder, former Pepperidge Farm VP of brand strategy and marketing, will replace Paul Alexander as its VP global advertising and design. Linder will report to Campbell USA president Sean Connolly and SVP and chief strategy officer, Carl Johnson.

Linder’s duties will include overseeing Campbell’s advertising operations, and media planning and buying. Additionally, Linder will be called upon to manage Campbell’s advertising agencies.

Linder has worked with Campbell Soup Co. since 1997. Before joining Campbell,she served in various positions at Barilla, Bristol-Myers Squibb and Quaker.

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