Ferrero U.S.A. goes green
SOMERSET, N.J. Ferrero U.S.A. announced new environmental friendly packaging for their line of Tic Tac mints.
New packaging, new slogans, “Please Recycle” and “Be Green,” and a recent partnership with Earth911 mark Ferrero’s extensive efforts to reduce its carbon footprint.
“The Tic Tac brand is dedicated to implementing responsible practices across its operations that are respectful of the environment,” said Tic Tac brand manager Jim Morris. “We encourage consumers to incorporate ‘reduce, reuse, and recycle’ activities into their daily lives, and to that end have printed a call-to-action on our packages asking consumers to be green and please recycle the packaging after they have enjoyed their mints.”
The transition will reduce the company’s annual greenhouse emissions by 44%, energy levels will decrease by 34% and plastic use will be cut by 296 tons per year.
Sara Lee changes product labeling on baked goods, adds nutrition info
DOWNERS GROVE, Ill. Sara Lee on Wednesday announced that it will add nutrition information to its packages of bagels, bread, buns and other baked items. The Nutritional Spotlight labels will be added to product packages this month, starting with the Sara Lee Soft & Smooth bread brand.
“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” Sara Lee VP Tim Zimmer said in reports. “The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”
The revised labeling comes as part of an effort by Sara Lee to help families make wise nutrition selections when shopping for baked goods, reports said.
Doritos narrows hopefuls in Super Bowl sweepstakes to five
PLANO, Texas As game day for Super Bowl XLIII quickly approaches, the chance to win a free trip to “Crash the Super Bowl” is coming to a close.
Visitors to Doritos’ “Crash the Super Bowl” can get a chance to win tickets to the game by watching and voting on five finalist videos, selected from almost 2,000 submissions of user-generated ads. One ad will be selected to appear on the air during the game and the creator will receive $1 million if the USA Today Ad Meter ranks it as one of the most popular ads appearing during the game.
Each of the five finalists will receive $25,000 and a trip to Super Bowl XLIII in Tampa Bay to view the game from luxury box seats.
“They are literally about to give Madison Avenue a run for its money,” Doritos group VP of marketing, Ann Mukherjee, said in a statement.
Voting ends on Jan. 25. Visitors can cast their votes online through a link at http://crashthesuperbowl.com/.