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Ferrero to sponsor ‘Desperate Housewives’ on British TV

BY Jenna Duncan

LONDON Candy maker Ferrero is slated to become a sponsor in the United Kingdom of the popular U.S. TV drama, “Desperate Housewives,” the company said this week.

Ferrero will use its sponsorship to promote its Euro-style snack bar, Kinder Bueno, and its boxed chocolate line. Episodes airing before the Christmas holiday will feature drops about Ferrero producst, such as the Ferrero Collection, Ferrero Raffaello, Ferrero Rondnoir, and the company’s signature Ferrero Rocher chocolate bites, the company has said.

During the 2009 TV season, “Desperate Housewives” will also carry idents for Kinder Bueno, the company said. Ferrero also has released a new white chocolate Kinder Bueno bar, available only in the UK.

Ferrero chocolate candies are available at hundreds of grocery, drug, mass and other retail stores across the United States.

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Nestle closes century-old candy manufacturing factory

BY Jenna Duncan

YORK, U.K. Nestle has closed production of KitKat bars at its more than 100-year-old York factory and sold off the buildings, reports from the U.K. today said. The 19th century brick buildings at the southern end of the factory grounds will be converted for mixed use as offices and residential apartments.

Production of Aero, KitKar, York and other candy bars was moved to a more modern facility, local presses reported. At present, only Aero Bubbles bars remain in production at the plant.

The move comes after a production overhaul which has lasted about three years and shifted hundreds of jobs, including the production of Nestle’s popular Smarties candies, overseas.

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Candy from China containing tainted milk found on Connecticut store shelves

BY Jenna Duncan

NEW HAVEN, Conn. Candy containing a poisonous industrial additive called melamine was found on the store shelves of two Connecticut retailers, The New York Times has reported.

White Rabbit Creamy Candy brand, a type of candy imported from China and sold in about 50 countries, was pulled from shelves in an East Haven store as well as a store in West Hartford, by Connecticut’s consumer protection commissioner, Jerry Farrell Jr.

A recall of a number of food products being export from China went into effect last month due to discovery of melamine contamination in milk additives. Melamine is an industrial product used in production of plastics and fertilizers that is sometimes added to milk products illegally to foil tests for appropriate levels of protein, the Times reported.

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