HEALTH

Ferndale Healthcare partners with Colon Cancer Alliance

BY Michael Johnsen

FERNDALE, Mich. — Ferndale Healthcare recently announced a three-year partnership on behalf of its RectiCare (lidocaine 5%) Anorectal Cream brand and the Colon Cancer Alliance. This nonprofit corporation is the nation’s leading patient advocacy organization dedicated to increasing colon cancer screening rates and survivorship.

Through this partnership, RectiCare hopes to further the mission of the Colon Cancer Alliance by generating awareness and educating consumers. And over the next three years, RectiCare will be providing financial support to benefit the programs of the Colon Cancer Alliance. Plans to add the Colon Cancer Alliance logo to the RectiCare website Recticare.com, product packaging and collateral materials are currently in the works, Ferndale reported. 

"Consumers experiencing such symptoms as bleeding, soreness and pain are often tempted to self-treat using a variety of over-the-counter preparations. They believe they have hemorrhoids, fissures or other very common anal-rectal maladies,” stated Katherine Gunn, product manager for RectiCare. “We believe it is … our responsibility to encourage consumers to see their physicians to rule out a serious underlying disease, such as colon cancer.”

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Larry the Cable Guy teams with Prilosec OTC on monster truck sweepstakes

BY Michael Johnsen

CINCINNATI — Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

“Racing is one of the best sports in America, and it’s best enjoyed with die-hard fans and tailgate food. When I’m out on the track all day I don’t let heartburn get in the way of a good time," Larry the Cable Guy stated. "That’s why I love Prilosec OTC. One pill a day gives me zero heartburn for a full 24 hours, and trust me, you can’t beat zero heartburn.”

Larry the Cable Guy will kick things off at the Daytona International Speedway on Feb. 23 from 9 a.m. to 1 p.m., followed by another race at the Texas Motor Speedway on April 6. At each stop, Larry will show fans why you can’t beat zero by hosting Prilosec OTC’s first ever “Zero Burn Games.” Game participants will be rewarded, and visitors will have the chance to fill up their tanks on “Zero Cost Concessions,” courtesy of Prilosec OTC.

Fans across the country will be able to keep up with Larry’s racing adventures by visiting FoxSports.com/PrilosecOTC to watch video highlights. Fans will also have the opportunity to win the ultimate tailgate accessory — a “monster” utility vehicle — and set off on an ultimate zero experience of their own by entering the You Can’t Beat Zero Sweepstakes.

From Feb. 20 until May 30, participants can enter at YouCantBeatZero.com for a chance to win the vehicle and a trip for two to a stock car race of their choice courtesy of Prilosec OTC. One winner will be chosen at random to receive the prize pack, which includes two tickets to a 2014 stock car race, a “monster” utility vehicle, travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $1,000 gift card.

 

 

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West Virginia prescription-only PSE bill passes Senate, heads to House of Delegates

BY Michael Johnsen

CHARLESTON, W.Va. — The West Virginia Senate on Tuesday voted 25-to-9 to make pseudoephedrine a Schedule IV prescription drug and exempt medicines that can’t easily be diverted to methamphetamine, according to published reports. A similar bill is being considered by the West Virginia House of Delegates.

According to reports, the two exceptions to the prescription-only requirement would include Acura Pharmaceuticals’ Nexafed and Westport Pharmaceuticals’ Zephrex-D. 

"It is very disheartening that certain members of the West Virginia legislature are determined to impose higher healthcare costs and onerous burdens on responsible taxpayers in the face of overwhelming evidence that such an approach would fail to address the root causes of the methamphetamine problem," said Carlos Gutierrez, senior director and head of state government affairs for the Consumer Healthcare Products Association. 

"Under a prescription requirement, thousands of West Virginians will have to take time off from work or school, drive to the doctor and pay additional copays at the pharmacy — just to get the nonprescription medicines they rely on to treat common cold and seasonal allergy symptoms. It would be one thing if the costs of these considerable burdens led to significant gains against meth cooks and dealers, but any honest examination of other states that have passed such a policy reveals that meth-related crime remains a vexing problems for law enforcement officials in those states," he said. "We would also urge members of the House of Delegates to consider the fact that West Virginia’s greatest drug threat involves narcotics that already require a prescription."

 

 

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