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Ferndale Healthcare launches OTC hemorrhoid therapy

BY Michael Johnsen

FERNDALE, Mich. — Ferndale Healthcare on Monday announced the launch of RectiCare Anorectal cream, an over-the-counter therapy to help relieve the pain and discomfort associated with hemorrhoids. RectiCare is a topical, local anesthetic that contains 5% lidocaine.

Each tube of RectiCare comes with a supply of "finger cots," little cotton covers that fit over the finger. They promote hygienic application, since the finger doesn’t come into contact with the product or the area to which it’s being applied, the company stated. 


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Sleep Sheets make market debut

BY Allison Cerra

NEW YORK — PureBrands has expanded its Sheets portfolio to include a new item that’s designed to "promote restful sleep for those experiencing occasional sleeplessness."

The brand has launched new Sleep Sheets, dissolvable strips that feature such ingredients as melatonin, goji berry, l-theanine and chamomile extract. New Sheets sleep strips now are available at retailers, including Walgreens.

As previously reported by Drug Store News, the company is promoting the new product with help from spokeswoman and tennis pro Serena Williams.


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Abbott introduces two new fruit-flavored protein beverages

BY Michael Johnsen

ABBOTT PARK, Ill. — Abbott on Tuesday announced the launch of Ensure Clear, a nutrition beverage available in peach and blueberry pomegranate flavors that offers three times more protein than juice, according to the company, and 21 vitamins and minerals to help adults looking to fill dietary gaps.

"Nutrition is critical at every life stage and especially for older adults to support healthy muscle, organs and immune function to help defend against age-related conditions and illnesses," stated Christine Steele, director science, innovation and education at Abbott. "Yet many adults don’t eat an adequate diet and consume all the essential nutrients and protein. Our nutrition scientists developed Ensure Clear to provide a shake alternative and a balance of important nutrients and protein to help adults reach the recommended daily intake levels." 


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