BEAUTY CARE

The Fergie CenterStage Collection by Wet n Wild expands

BY Antoinette Alexander

LOS ANGELES — Wet n Wild and global beauty ambassador Fergie have unveiled the next evolution of the Fergie CenterStage Collection by Wet n Wild.

Hitting Walgreens stores during February, the 23 additions to the existing line range from longwearing eyeliners, volume mascara, longwearing shimmer primer, all-in-one BB Creams, complexion perfecting mattifying powder and high-shine lip varnishes.

The line’s G.L.A.M. Maker BB Cream is an all-in-one formula with eight different functions, and the Take on the Day Mattifying Powder has no color to match any skin tone. Fergie also adds a personal touch in her distinct shade names, sharing unique memories with her fans.

“I formulated my line so that my fans — anyone really — regardless of skin tone or income, can find and afford specialty products that are usually only seen in prestige lines. To be able to bring luxury product to drugstores is so important to me because everyone wants to feel luxurious,” Fergie said.

As an ongoing collaboration, Wet n Wild and Fergie will be further-expanding the CenterStage Collection throughout the year with promotional products each season.

 

 

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MD Complete skin care to hit Target stores in March

BY Antoinette Alexander

NEW YORK — MD Professional announced on Wednesday that its MD Complete skin care line is debuting nationwide at Target stores.

The line, created by dermatologist Dr. Brian Zelickson, launched exclusively on Target.com on Feb. 17 and will be available in select Target stores beginning in March. Products also are available on MDCompleteSkincare.com as of Feb. 16. MD Complete ranges in price from $16.99 to $39.99.

According to the company, MD Complete is suited for any consumer who wants to step-up their skin care to obtain more visible improvements in skin tone, lift, firmness, texture and clarity.

“The key behind MD Complete’s visible results is using broad, synergistic combinations of potent, medical-grade ingredients at highly concentrated, clinically-effective levels,” Zelickson said.
 
Zelickson added: “Users will likely notice improvements in just three to seven days, but the real turning point is in the third week. That’s when we typically hear users see unexpected dramatic visible improvements. They are often surprised by the results, and I think this because they’ve never really experienced what truly professional skincare is capable of doing.”
 
MD Complete offers 11 products that address a broad spectrum of skin concerns with two product lines — one targeted at skin clearing and the prevention of breakouts and the other focused on anti-aging concerns. The treatment products are multi-tasking 3-in-1 products to simplify routines. 

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Celebrity scents live on

BY Antoinette Alexander

NEW YORK — The celebrity fragrance trend continues to live on, and among the latest entrants is singer and songwriter Enrique Iglesias.

The artist has teamed up with Coty to develop his own line of signature fragrances, with the first fragrance slated to launch in the summer.

Coty Beauty president Renato Semerari noted that the partnership marks a great opportunity to expand in emerging markets, especially Brazil, which is the world’s largest fragrance market.

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