BEAUTY CARE

Fekkai Salon Color offers salon-quality at home

BY Antoinette Alexander

NEW YORK Frederic Fekkai, a luxury hair care brand, has introduced Fekkai Salon Color, a premium hair color collection that promises salon-quality results at home.

The introduction marks the first time Fekkai has entered the realm of at-home hair color. There are 20 signature colors in the line. The collection launched in August at Bloomingdale’s with a suggested retail price of $30.

With its exclusive pre- and post-conditioning treatments, this at-home hair color system improves the overall health of the hair, according to the company. Fekkai clinical studies have shown that testers experienced 40 percent more softness, silkiness and shine after using Fekkai Salon Color.

The professional bowl and brush system provides thorough blending and controlled, even color application and distribution for a salon-like result, according to the company.

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Vaseline introduces dry skin formula in prescription strength

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Vaseline brand is expanding its Intensive Rescue line with the introduction of new prescription strength lotion for extremely dry skin.

The new Vaseline Clinical Therapy is designed to provide triple action results—instant relief, 24-hour hydration and sustained recovery to dry skin, according to the company. The formula combines a high level of glycerin and petroleum jelly. The lotion also contains dimethicone, a skin protectant active ingredient, as defined by the FDA OTC monograph.

The product is available in a 6-ounce bottle in both fragranced and fragrance-free variants. The suggested retail price is $5.49.

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Colgate’s McBride to join Bacardi as president and ceo

BY Antoinette Alexander

HAMILTON, Bermuda Former Colgate-Palmolive executive Seamus McBride has joined Bacardi Limited as the company’s president and chief executive officer, effective Sept. 1.

While at Colgate, McBride served as executive vice president and president of North America and worldwide commercial effectiveness. He led Colgate’s business operations in the United States, Canada, Puerto Rico and the Caribbean, and directed Colgate’s global commercial effectiveness program. He has more than 25 years of marketing and management experience at Colgate in positions of increasing responsibility in North America, Europe and Asia.

At Bacardi, McBride will succeed Andreas Gembler, who has held the position of president and chief executive officer of Bacardi Limited since 2005.

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