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Febreze teams up with Macaroni Kid, Operation Gratitude

BY Allison Cerra

CINCINNATI — Febreze has partnered with Macaroni Kid and Operation Gratitude to send 60,000 Febreze Set & Refresh products to U.S. Military Service members this Valentine’s Day.

Febreze’s partnership with Macaroni Kid and Operation Gratitude is an extension of Febreze’s Breathe Happy campaign, which highlights how Febreze products can transform the air so anyone can "breathe happy."

“Valentine’s Day is a great time to show our nation’s troops and their families our appreciation by helping them breathe happy wherever they may be,” Febreze external relations manager Jeff Pierce said. “We hope that these care packages and products bring comfort to those serving overseas and encourage all Febreze fans to visit the Facebook page to participate through a virtual donation to the troops.”

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Kraft MilkBite milk and granola bars introduced at retail

BY Allison Cerra

GLENVIEW, Ill. — Kraft Foods is bringing a new snack to the refrigerated dairy aisle.

New Kraft MilkBite milk and granola bars combine milk with whole grain granola and other ingredients, such as fruit or roasted nuts, while providing the same calcium as an 8-oz. glass of milk, the company said. The bars are available in five flavors, including chocolate, strawberry, peanut butter, oatmeal raisin and mixed berry, for a suggested retail price of $3.49.

"With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way," Kraft MilkBite senior brand manager Michelle Lorge said. "By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great."

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Stonyfield adds Greek yogurt to kids’ line

BY Allison Cerra

LONDONDERRY, N.H. — Stonyfield is extending the Greek yogurt trend to its kids’ line.

Stonyfield said its YoKids brand now includes YoKids Greek, organic Greek yogurt that touts 6 g of proten, and is available in raspberry and strawberry varieties.

"Stonyfield has been creating delicious, organic yogurts for kids for nearly 20 years — in fact a whole generation has grown up on YoKids yogurt. And with the explosion in popularity of Greek yogurt over the past few years, including our own Stonyfield Organic Oikos brand, we knew it was time that kids had their own special protein-packed snack that is both tasty and nutritious," Stonyfield co-founder and chairman Gary Hirshberg said.

YoKids Greek organic yogurts are available nationwide in four-packs with a suggested retail price of $2.89.

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