Febreze revs up fresh scents for cars
CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.
The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.
“After listening to consumer needs, we were inspired to shake up the car freshener category and design something that actually worked,” Febreze external relations manager Jeff Pierce said. “The Febreze car vent clip was tailored specifically for the car environment. Discreet in size, the Febreze car freshener is formulated with light, fresh scents that have true odor eliminating power and the technology to slowly release scent day after day without becoming too overpowering.”
Febreze car vent clips are available this month for a suggested retail price of $2.99 and $5.49 for a two-count set. Scents available include Linen and Sky, Meadows and Rain, Hawaiian Aloha and Thai Dragon Fruit.
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Kodak announces new business structure
ROCHESTER, N.Y. — Kodak is looking to transform into a digital enterprise by going back to basics.
The company, which has been the subject of focus in the bankruptcy rumor mill, said it has implemented a new business structure that will increase productivity, reduce cost and allow it to deliver sustainable profitability and value to stakeholders. As part of the changes, Kodak has consolidated three units into two, which now are called the commercial segment and the consumer segment.
The commercial segment includes the company’s graphic communications group, which provides digital printing equipment, consumables and software to the publishing and commercial printing industries, along with its entertainment imaging and commercial film lines. Meanwhile, the consumer segment includes the consumer digital imaging group, which helps consumers capture and print images, as well as paper and output systems, event imaging solutions, the consumer film and the intellectual property business.
Both segments will report to the newly created chief operating office, led by Philip Faraci and Laura Quatela, who will both serve as president and COO. Faraci will focus on the commercial segment, while Quatela will focus on the consumer segment. Both individuals will report to Kodak chairman and CEO Antonio Perez.
Additional related executive appointments can be found here.
“As we complete Kodak’s transformation to a digital company, our future markets will be very different from our past, and we need to organize ourselves in keeping with that evolution,” Perez said. “This new structure simplifies the organization, focuses it more precisely on our consumer and commercial customers, and puts the right people in place to capitalize fully on the tremendous technological capabilities of Kodak. These business structure changes also allow us to allocate resources more productively, continue to significantly reduce administrative costs, and improve efficiency. We are confident that these changes will support our efforts to make the most of our opportunities.”
The business structure announcement is in line with the company’s showcase of its upcoming products, including cameras and printers, at the Consumer Electronics Show in Las Vegas.
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Weis Markets announces eighth ’90-day Price Freeze’ program
SUNBURY, Pa. — Weis Markets on Monday announced it has lowered the prices on 1,700 staple items and that it will freeze the prices of these products for 90 days through April 2, marking the company’s eighth 90-day Price Freeze since 2009.
“Our 90 Day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” stated Kurt Schertle, Weis Markets SVP sales and merchandising. “We’ve been able to minimize its impact through special long term buys that will result in real savings for our customers. Our prize freeze savings are significant. Over the past three years, our Price Freeze program has collectively saved our customers more than $35 million.”
Weis Markets’ current Price Freeze program includes 1,700 brand-name and private-label products in grocery, frozen, dairy, meat, health, beauty care and general merchandise.
The current Price Freeze premiered in Weis Markets’ Jan. 8 circular, radio and billboard advertisements. In stores, customers will see Price Freeze signage and shelf tags for participating items.
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