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Febreze launches Moms versus Stink contest

BY Allison Cerra

CINCINNATI — Febreze has launched a contest for the ultimate sports mom.

Febreze is offering a $20,000 grand prize as a means to send little athletes across the country to sports camp and help fund their athletic experiences. Through July 12, moms can enter the Moms versus Stink contest by simply visiting the Fabreze Facebook page and uploading a photo showing how they are a super sports mom. Once submitted, the top 15 photo finalists will be chosen based on creativity, originality and appropriateness of theme and announced on the Febreze Facebook page. From July 20 until Aug. 1, Facebook fans will have the opportunity to vote on their favorite sports mom within that group of 15, and catapult five lucky moms into the semi-finals. The five semi-finalist moms then will create a video showing how they tackle sports stink with Febreze, everything from spraying down sports uniforms with Fabric Refresher to using Febreze Car during game day. On Sept. 14, fans once again will have the chance to vote for their favorite mom and the title of the ultimate sports mom will be determined by the number of votes each video receives.

The grand-prize winner will be announced on Sept. 24 and will be awarded $20,000 to be used towards admission to their child’s sports camp and the title of Ultimate Sports Mom.

"Anyone who grew up playing sports knows how much time, passion and effort moms put into their children’s games," Procter & Gamble communications manager Jeff Pierce said. "We want to reward those moms and acknowledge their children’s athletic passions through a fun and engaging contest."

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Lay’s Kettle Cooked adds new flavors to mix

BY Allison Cerra

PLANO, Texas — Lay’s is expanding its Kettle Cooked line with two new flavors.

Lay’s Kettle Cooked applewood smoked BBQ and Lay’s Kettle Cooked sun-dried tomato and parmesan chips are 40% less fat than regular potato chips, Lay’s saod.

"Consumers of Lay’s Kettle Cooked potato chips, many of whom are Baby Boomers, are increasingly looking for more unique flavor experiences, while at the same time maintaining balance in their diets," Frito-Lay North America VP marketing Tony Matta said. "Thanks to unique flavor layering and high-quality ingredients in new Lay’s Kettle Cooked potato chips, consumers can savor the kettle-cooked crunch they’ve grown to love, with full flavor and less fat."

Lay’s applewood smoked BBQ and Lay’s Kettle Cooked sun-dried tomato and parmesan-flavored potato chips are available nationally in 8-oz. packages for a suggested retail price of $3.49 each.

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Parenthood appears to protect against cold, study finds

BY Alaric DeArment

PITTSBURGH — Parents are 52% less likely to develop a cold when exposed to a common cold virus than nonparents, researchers at Carnegie Mellon University have found.

Working with researchers at the University of Virginia Health Center and the University of Pittsburgh School of Medicine, Carnegie Mellon’s Sheldon Cohen and Rodlescia Sneed exposed 795 healthy adults between 18 and 55 to a common cold virus. Study participants reported their parenthood status, and the researchers controlled analyses for immunity to the experimental virus, viral strain, season, age, sex, race, ethnicity, body mass and other factors.

According to results of the study, published in the journal Psychosomatic Medicine, parents with one or two children were 48% less likely to get sick, while those with three or more children were 61% less likely. The study also found that parents older than 24 were more protected, while parenthood did not appear to influence whether or not those ages 18 to 24 years became ill.

"Although parenthood was clearly protective, we were unable to identify an explanation for this association," Cohen said. "Because we controlled for immunity to the virus, we know that these differences did not occur just because the parents were more likely to have been exposed to the virus through their children. Moreover, parents and nonparents showed few psychological or biological differences, and those that did exist could not explain the benefit of parenthood. We expect that a psychological benefit of parenthood that we did not measure may have been responsible."


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