BEAUTY CARE

FDA seeks stronger regulations on antibacterial soaps, body washes

BY Alaric DeArment

SILVER SPRING, Md. — The Food and Drug Administration may require makers of antibacterial soaps to perform clinical trials to show their products are better at preventing infections and disease than ordinary soaps, part of a larger effort by the agency to ensure the safety and efficacy of antibacterial products and slow down the rise of antibiotic-resistant bacteria.

The FDA announced the proposed rule Monday, saying it would not affect hand sanitizers, wipes or antibacterial products used in healthcare settings. Almost all soaps labeled "antibacterial" or "antimicrobial" and marketed to consumers contain ingredients such as triclosan and triclocarban, and millions of Americans use soaps and body washes that include them. But the agency said there was currently no evidence to show such products are more effective in preventing illness than plain soap and water, and some data suggest long-term exposure to those ingredients could cause bacterial resistance or hormonal effects.

"Antibacterial soaps and body washes are used widely and frequently by consumers in everyday home, work, school and public settings, where the risk of infection is very low," FDA Center for Drug Evaluation and Research director Janet Woodcock said. "Due to consumers’ extensive exposure to the ingredients in antibacterial soaps, we believe there should be a clearly demonstrated benefit from using antibacterial soap to balance any risk."

The FDA said it was prompted by scientific data and concerns from healthcare and consumer groups, but that people should still wash their hands on a regular basis with soap and water or use hand sanitizer with at least 60% alcohol.

 

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Axe to make second appearance as Super Bowl advertiser

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to air a 30-second television commercial during Super Bowl XLVIII.

“The Super Bowl was a big platform for us to launch the Axe Apollo campaign, where more than one million men and women enlisted for a chance to go to space,” Matthew McCarthy, senior marketing director for Axe and Men’s Grooming at Unilever said. “Axe is the No. 1 men’s fragrance — and No. 1 male grooming brand in the U.S. and globally. With the big game in our back yard, we want to be there.”

 

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Allegro celebrates 40 years

BY Antoinette Alexander

LOS ANGELES — Allegro, a division of Conair that is known for creating beauty travel and storage solutions for brands and retailers around the world, has turned 40 and is looking forward to years of continued success.

“It takes dedication and hard work to stay relevant in a dynamic trading environment,“ said PJ Brice, president of Allegro. “Understanding the ever-changing needs of an increasingly sophisticated consumer has been the key to our success.”

With a heritage deep in cosmetic bags, boasting more than 90% of the soft-sided market in the United States, Allegro has grown into a global design and product development house with expertise in a variety of beauty categories.

Allegro’s fashion trend identification and interpretation service has become a valued design resource for its retailers and design partners. This, coupled with the vertically integrated business model, enables Allegro to design, sample, produce and market commercially viable products across a variety of distribution channels, the company stated.

What’s next for Conair and Allegro? Conair will continue to support Allegro and its growth plans, while Allegro will continue to diversify its business, which includes the development of new product categories, expansion into the prestige sector and the marketing of two of its controlled brands, SOHO Beauty and Kestrel, the company stated.
 

 

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