HEALTH

FDA to host meeting regarding ‘economically motivated adulteration’

BY Michael Johnsen

WASHINGTON The Food and Drug Administration on May 1 will host a meeting around “economically motivated adulteration,” the association announced Monday through the Federal Register.

“The purpose of the meeting is to stimulate and focus a discussion about ways in which the food (including dietary supplements and animal food), drug, medical device and cosmetic industries, regulatory agencies and other parties can better predict and prevent economically motivated adulteration with a focus on situations that pose the greatest public health risk,” the agency stated.

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CVS Caremark, HBCBSNJ reaches 5.5 million e-prescriptions

BY Drug Store News Team

The news that CVS Caremark and Horizon Blue Cross Blue Shield of New Jersey have reached 5.5 million e-prescriptions since 2004 is no doubt a major example of how providers are increasingly communicating electronically to advance patient care. What’s even more impressive, is the number of e-prescriptions jumped 20% in just one year from 2007 to 2008.

Once again, CVS Caremark has proven to be a leader and on the forefront of technology, this time with its proprietary iScribe e-prescribing system.

As the article states, this technology not only translates into a cost-savings for patients but also a safety benefit as the system eliminates handwritten prescriptions and provides the prescriber with easy access to potentially harmful drug interaction information. Furthermore, it is no secret that adherence ? or rather lack thereof ? is a major issue within the industry but with iScribe physicians are alerted when a prescription has been unfilled.

Industry members would be wise to keep their eye on BCBSNJ as, according to CVS Caremark chief medical officer and EVP, Dr. Troyen Brennan, it is an “industry bellwether in using technology to improve safety and compliance for their patients.”

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New research investigates the aging of populations and its influence on markets

BY Michael Johnsen

LONDON New research released by Datamonitor on Friday identified the aging of populations around the globe and how this trend will have crucial implications for the U.K. markets.

“The aging of populations globally is an issue that will increasingly shape both society and its consumer markets,’ stated Matthew Adams, consumer analyst at Datamonitor and co-author of the reports.

A large proportion of the population in each European country accounted for by consumers aged 50 and above. The U.K. was one of the youngest nations, relatively, in Europe in 2007, but the senior population still exceeded one third of the overall population. The greatest proportional growth in senior is expected to occur in the United States, with a 1.5% compound annual growth rate among seniors.

However, the relative proportion lags behind the norm in Europe by a short margin. In absolute numbers, the senior group of consumers comprises more than 90 million Europeans and should rise to over 100 million by 2012.

Overall, seniors are an ideal target demographic, the report concluded.

“With substantial assets and significant liquid capital, seniors are likely to ‘upgrade’ and choose premium products, particularly those ‘empty nesters’ who have less obligation to support the family and children,” stated Matthew Taylor, consumer market analyst at Datamonitor and also co-author. “The recent ‘less is more’ philosophy might reinforce the pursuit of high quality products. The aging of the baby boomers is also a factor in turning toward a less materialistic approach to the luxury lifestyle. With increased consumer awareness of ‘sustainability’, many products made with natural ingredients cultivated organically, or sourced from specific origins, are becoming popular among these sophisticated consumers.”

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