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FDA approves drug for brittle nails

BY Alaric DeArment

CHARLESTON, S.C. — The Food and Drug Administration has approved a treatment for a disease that causes brittle nails.

Innocutis announced the FDA approval of Nuvail (poly-ureaurethane) nail solution in the 16% strength. The drug is used to treat nail dystrophy, which causes fragile and brittle nails that crack and split.

One of the most common forms of nail dystrophy is brittle nail syndrome, which affects about 20% of the population, with women disproportionately affected. Patients with the condition report that their nails are painful and impair daily activities.


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Case-Mate launches iPhone 5 cases

BY Allison Cerra

ATLANTA — Case-Mate has released a portfolio of cases for the new Apple iPhone 5.

New Case-Mate collections include the artistry collection, designed to make a professional, sophisticated fashion statement; the Tough Xtreme collection, which features triple-ply, soft-hard-soft construction to provide exceptional impact resistance with military grade protection; the tough collection, a two-piece construction that brings together a hard exterior together with a soft interior bumper to deliver excellent impact resistance; the new designer prints collection; the glam collection; the Madison collection; the creatures collection and the personalized cases collection. In addition to the new lines, Case-Mate also is adding iPhone 5 cases to existing lines as well.

"At Case-Mate, we have a diverse team of engineers and fashion designers that work with artists and companies around the world to design products that are as unique and stylish as they are innovative and protective," Case-Mate founder and CEO Shashi Reddy said. "The products we’ve designed for the iPhone 5 are without a doubt the most fashionable and protective cases we have ever released."

Case-Mate’s new iPhone 5 collection of mobile and tablet accessories range from $30 to $300 and now are available at retailers nationwide.

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Heineken USA to introduce new ‘star bottle’

BY Allison Cerra

WHITE PLAINS, N.Y. — Heineken USA has redesigned its classic green bottle.

The revamped "star bottle" will be available in 12-oz. and 22-oz. sizes and features a taller, thinner shape, giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. The bottle is set to hit select New York State markets beginning mid-September, with a national rollout slated to begin in March 2013 in on- and off-premise locations.

"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our ‘Open Your World’ marketing campaign and our more recent draught program," Heineken USA VP marketing Colin Westcott-Pitt said. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new star bottle design."

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