HEALTH

FDA approves Dr. Reddy’s heartburn generic

BY Alaric DeArment

HYDERABAD, India The Food and Drug Administration has approved a generic version of the OTC formulation of AstraZeneca’s Prilosec.

Indian generic drug maker Dr. Reddy’s Labs announced Tuesday the approval of its omeprazole magnesium in the 20.6 mg strength, which is used to treat heartburn.

The company said it expects to begin shipment of the drug in second quarter of its fiscal year 2010.

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Ganeden Biotech launches FHS with PowerCap technology

BY Michael Johnsen

CLEVELAND Ganeden Biotech last week announced a collaboration with Liquid Health Labs to sell a new probiotic-enhanced beverage using PowerCap technology, the bottle cap dispensing system. Probiotics stored in the bottle’s cap are dispensed into water with the press of a button.

The drink, called FHS, or “Fresh Healthy Stuff,” includes 12 oz. of purified water in the bottle and a powdered formulation with GanedenBC30 probiotics, antioxidants from fruit concentrates, vitamins and prebiotic fiber stored inside the bottle cap.

FHS will retail for less than $2 and come in a variety of package sizes. The products are now available for national distribution and will be on display at the IFT 2009 Annual Meeting & Food Expo beginning June 6, Ganeden stated.

“With digestion and immunity continuing to be important health topics for many consumers, and the challenges of using probiotics in traditional beverages, developing a probiotic line with PowerCap technology was a natural choice for us,” stated Derek Hopkins, president of Liquid Health Labs. “Ganeden Biotech’s probiotic satisfied our need for a probiotic that remains stable from manufacturing to the shelf all the way through to digestion.”

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Vitamin Shoppe to sell Jarrow Formulas probiotic

BY Michael Johnsen

LOS ANGELES, Calif. Jarrow Formulas on Friday announced that Vitamin Shoppe will be the first national retailer to sell Jarro-Dophilus CDS, a vegetarian capsule of seven clinically-documented probiotic strains to provide a broad spectrum of health benefits.

“Jarro-Dophilus CDS contains a high concentration of 20 billion total probiotic bacteria per capsule,” stated Peilin Guo, EVP Jarrow Formulas. “A gel-forming matrix helps protect them during transit through the stomach to assure effectiveness. All of these features make it a unique, premium product with great value.”

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