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FDA accepts Teva contraceptive pill application

BY Alaric DeArment

FRAZER, Pa. — The Food and Drug Administration is reviewing a regulatory application from Teva for a contraceptive drug, the company said Monday.

Teva Women’s Health, part of Israeli drug maker Teva Pharmaceutical Industries, announced the FDA’s acceptance of its application for Quartette (levonorgestrel/ethinyl estradiol and ethinyl estradiol), which the company called the first ascending-dose, extended regimen oral contraceptive for preventing pregnancy.

"Quartette is an ascending-dose regimen oral contraceptive intended for prevention of pregnancy," Teva Women’s Health R&D senior director of clinical affairs Nancy Ricciotti said. "We looked at when and why breakthrough bleeding occurs and designed Quartette to have less disruptive, unscheduled bleeding."

Breakthrough bleeding is a side effect that often occurs in women taking birth control pills, increasing during the first few months of treatment, and is one of the reasons why a large number of women discontinue extended regimens.

 


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CDC: Tobacco use among teens on slow decline

BY Michael Johnsen

ATLANTA — Tobacco use among American middle school and high school students showed a slow decline from 2000 to 2011, according to a report released last week by the Centers for Disease Control and Prevention.

But when compared with other long-term studies, such as the "Youth Risk Behavior Survey," the steep rate of decline from 1997 to 2003 noticeably has slowed. CDC’s report found that in 2011 nearly 30% of high school males and 18% of high school females used some form of tobacco. More than 8% of middle school males and nearly 6% of middle school females used some form of tobacco in 2011.

Though tobacco use continued an 11-year downward trend, tobacco use remains high among high school students, the CDC said. Nearly 25% of high school males and more than 17% of high school females used some form of smoked tobacco product — cigarettes, cigars — in 2011, while smokeless tobacco use among high school males (12.9%) was eight times higher than among high school females (1.6%).

“An overall decline in tobacco use is good news, but although 4-out-of-5 teens don’t smoke, far too many kids start to smoke every day,” CDC director Thomas Frieden said. “Most tobacco use begins and becomes established during adolescence. This report is further evidence that we need to do more to prevent our nation’s youth from establishing a deadly addiction to tobacco.”

The study, “Current Tobacco Use Among Middle and High School Students — United States, 2011,” published in this week’s Morbidity and Mortality Weekly Report, reported no significant declines in the use of any tobacco product among middle school students from 2009 to 2011. However, cigarette use declined from 19.2% in 2009 to 15.8% among Hispanic high school students.

For an online version of the MMWR report, click here.


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Oreo continues birthday celebration with Daily Twist campaign

BY Allison Cerra

EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

The Oreo Daily Twist campaign creates a new digital advertisement in real-time every day that reflects the latest happenings, pop culture news, milestones or celebrations taking place in the world, Oreo said. The campaign is part of the brand’s 100-year anniversary. The campaign kicked off on June 25 and will end Oct. 2. The OREO Daily Twist marketing partners include DraftFCB (advertising), 360i (digital marketing), Weber Shandwick (public relations) and Mediavest(media).

"Oreo is all about helping people rediscover the carefree innocence of childhood," said Cindy Chen, director of marketing for Oreo at Kraft Foods. "The Daily Twist brings out the kid in all of us, no matter what your age, by giving you the chance to look at the world in a playful, more imaginative way."

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Jan-29-2013 06:00 am

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