HEALTH

Is ‘fat’ the new normal? Fewer overweight people are dieting, study finds

BY Michael Johnsen

CHICAGO — Although weight gain has continued among U.S. adults, fewer report trying to lose weight, according to a study appearing in the March 7 issue of JAMA.

Socially acceptable body weight is increasing. If more individuals who are overweight or obese are satisfied with their weight, fewer might be motivated to lose unhealthy weight. Jian Zhang, of Georgia Southern University, and colleagues used data from the National Health and Nutrition Examination Survey to assess the trend in the percentage of adults who were overweight or obese and trying to lose weight during three periods: from 1988-1994, 1999-2004 and 2009-2014.

Participants ages 20 to 59 years who were overweight (a body mass index of 25 to less than 30) or obese (BMI 30 or greater) were included. The question of interest was "During the past 12 months, have you tried to lose weight?"

The study included 27,350 adults. Overweight and obesity prevalence increased throughout the study period, from 53% in 1988-1994 to 66% in 2009-2014. The percentages of adults who were overweight or obese and trying to lose weight declined during the same period, from 56% in 1988-1994 to 49% in 2009-2014.

The fact that fewer adults are trying to lose weight may be due to body weight misperception that reduces the motivation to engage in weight loss efforts, or primary care clinicians not discussing weight issues with patients. Also, the longer adults live with obesity, the less they may be willing to attempt weight loss, in particular if they had attempted weight loss multiple times without success, the authors noted.
 

 

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Hyland’s sponsors women Boston marathoners through ‘Find Yourself, Find the Finish Line’

BY Michael Johnsen

LOS ANGELES — Hyland's Leg Cramps, the Official Cramp Relief Sponsor of the Boston Marathon, on Tuesday launched a campaign to celebrate more than 50 years of women in the race. The Find Yourself, Find the Finish Line campaign follows 14 female athletes as they train for the world's most iconic road race.

"We owe so much to the women who came before us in sports and made possible the achievements we now witness from female athletes every day," stated Lisa Shapiro, Hyland's senior brand manager. "So we are celebrating this historic anniversary with a team that continues to push the envelope and inspire new generations."

The Hyland's team includes women like Rahaf Khatib, the first Muslim Hijabi runner to ever appear on the cover of a major fitness magazine; model and founder of Project Start Candice Huffine, whose work is motivating would-be runners at any level of ability to dive into the sport for the first time; Nancy Heydinger, executive director of the Girls on The Run Vermont Council who comes to Boston after surviving brain cancer; Alison Desir, who recently ran from Harlem to Washington D.C. for women's rights; and Courtney Thompson, two-time Olympic medalist in women's volleyball.

The Find Yourself, Find the Finish Line campaign focuses on themes of motivation, adversity and preparation – three elements common to every athlete's journey.

 

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Glucose Health promotes Walmart exclusive with national TV campaign

BY Michael Johnsen

BENTONVILLE, Ark. — Glucose Health on Tuesday launched a national television ad campaign to increase awareness of Glucose Health Daily Blood Sugar Maintenance, the company’s Walmart-exclusive sweet tea mix.

“Glucose Health sweet tea mix is blended with essential ingredients, such as soluble dietary fiber, which have beneficial impacts on blood sugar, triglycerides and cholesterol and digestive health, as indicated in clinical studies published in peer-reviewed medical journals," stated Glucose Health CEO Murray Fleming. "Glucose Health sweet tea is also blended with botanicals – the plant-based compounds such as extracts of cinnamon tree bark, which have been popularized in natural remedies and folk medicine for helping to maintain healthy blood sugar and regular digestive health.”

A 60-day container of Glucose Health retails for less than $10.

The Glucose Health “Only at Walmart” television ad campaign is airing across primetime and daytime rotations on Hallmark Movies & Mysteries channel, Game Show Network, Lifetime and TV Land. The first phase of the campaign is reaching 25 million Charter Spectrum cable subscribers across 41 states.
 

 

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