BEAUTY CARE

Fashion Fair names Anne Sempowski Ward president and CEO

BY Antoinette Alexander

CHICAGO Former Procter & Gamble and Coca-Cola executive Anne Sempowski Ward has been named president and chief operating officer of Fashion Fair Cosmetics, a cosmetic and skin care company for women of color.

In Ward’s newly created role, which will be effective Oct. 1, she will lead all aspects of sales, product development, supply chain and marketing. She also will create and oversee all business development strategies and implement initiatives to strengthen brand equity.

Previously, Ward was assistant vice president of African-American marketing for Coca-Cola. In that role, Ward was responsible for implementing all business development strategies and programs to build market share with African-American consumers across all major brands, including Coke, Sprite, Powerade, Dasani and Minute Maid. Before that, Ward spent more than a decade at P&G, where she led several brands and categories, including hair care, Tampax, Always and Pampers.

She is perhaps best known for launching significant African-American marketing strategies and programs within both Fortune 500 companies. She also created the “Total You” beauty platform across P&G’s largest beauty brands. 

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Olivella introduces olive-oil based face and body bar

BY Antoinette Alexander

NEW YORK Olivella is promoting its new Olivella Face and Body bar, which is made of 100 percent virgin olive oil and naturally contains glycerin.

Formulated using a patent-pending technology developed by Umbria Olii Spa of Italy, the product contains such antioxidants as polyphenols and vitamins A and E. The bars are available in both lightly-scented and fragrance-free formulations.

The company also offers its Olivella Moisturizing Oil, which contains naturally occurring fatty acids and vitamins A and E. The oil also contains squalene, which promises to help the skin layers retain their humidity and combat dryness.

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Goody launches breast cancer survivor awareness campaign

BY Antoinette Alexander

ATLANTA Goody Products, a maker of brushes, combs and fashion hair accessories, and the nonprofit organization Living Beyond Breast Cancer have announced the launch of the third annual campaign to raise awareness and funding for breast cancer survivors.

From September through October, limited edition pink ribbon Goody Ouchless hairbrushes and accessories will be sold at food, drug and mass nationwide. For every limited edition pink ribbon brush and hair accessory sold, Goody will donate 5 percent of the proceeds to LBBC.

The special edition products include hairbrushes ($4.99 and $9.99); Ouchless Elastics ($2.99); Ouchless Headwraps ($3.99); and Ribbon Scarves ($4.99).

The “Comfort for Cause” campaign will also include a national, two-month online celebrity brush auction through the Goody web site at www.goody.com. The effort, powered by eBay, will run through Oct. 31.

Brushes autographed by celebrities including Reese Witherspoon, Jessica Simpson and the casts of “The Sopranos” and “Grey’s Anatomy,” will be auctioned off online with 100 percent of the proceeds benefiting LBBC.

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