Family Dollar’s Reiser talks to DSN about bringing value back to dollar channel in exclusive video
“You have got to get real and get back to the customer.” That’s critical advice Family Dollar EVP and chief merchandising officer Jason Reiser had for vendors looking to bring value to the dollar store channel, in a special video interview with DSNTV. “And I don’t want you to do it in the cushy office you have; I want you to get into the street, and I want you to get with our customer,” Reiser told DSN in the latest edition of its Executive Viewpoint video series. “Most of them have $10 to spend on any given trip. So, even if you have the best deal available at $12, and they only have $10, you’re not going to sell them that item.”
DSNTV: Rite Aid’s Ken Martindale examines the challenges and strategies of brand reinvention in exclusive video
“How many of you are with a company that has come to the realization that the way you’re currently structured or the way you’re positioned simply isn’t enough in today’s marketplace; or that the products and services you’re providing are not as relevant to the changing consumer as they once were?” That was a key question Ken Martindale, president and COO of Rite Aid, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. And nearly every hand in the room was raised in the air.
Martindale was part of a high-charged lineup of top thought leaders in merchandising, marketing and brand building that headlined the event, “Seven Ideas to Create the Future.” His presentation was recorded on DSNTV and is part of the DSN Executive Viewpoints video series.
Martindale discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation. Martindale talked about the need to identify and leverage a brand’s hidden assets — including such tangible assets as “patents, products, technology and services,” he explained, as well as intangible assets like “intellectual property, institutional expertise, consumer insights, partnerships and brand recognition” — as part of the process of reinvention.
Also see the videos below for important announcements from our sponsors Pacific World and Beiersdorf.