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Family Dollar Stores institutes ‘Ad Match Promise’ program

BY Michael Johnsen

MATTHEWS, N.C. — Family Dollar Stores on Monday announced the launch of the “Ad Match Promise” program. Beginning Sept. 30, when presented with a local competitor's printed advertisement, Family Dollar stores will match the competitor’s price. 
 
“In today’s uncertain economic climate, many of our customers are struggling to make ends meet. We designed our new ‘Ad Match Promise’ program with them in mind,” said Jason Reiser, chief merchandising officer. “Family Dollar has long been synonymous with everyday low prices on brand-name items and quality, private-brand merchandise. With this new program, our customers will no longer have to search all over town for the best deal. Simply bring in any local competitor’s printed advertisement, and we’ll match it item for item; plain and simple.” 
 
As part of the “Ad Match Promise” program, Family Dollar will match competitors’ loyalty card promotions when they are printed in a competitor’s ad — no loyalty card needed. Additionally, the company also will match BOGO, or “Buy One Get One,” offers as long as the price of the item is specified in the ad. Customers also can use manufacturer’s coupons on top of “Ad Match Promise” prices, the company announced.  
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CARE Pharmacies employs PDX’s Enterprise Pharmacy System

BY Michael Johnsen

LINTHICUM, Md. — CARE Pharmacies last week announced that they have selected PDX’s Enterprise Pharmacy System as the regional drug chain’s pharmacy system of choice. CARE will begin implementation of the new pharmacy platform in October.  
 
“We are excited to partner with PDX. Their innovative pharmacy system provides an advanced, integrated platform needed by our pharmacies," said Michael Wysong, CEO CARE Pharmacies. "EPS will allow CARE Pharmacists to go beyond filling prescriptions and expand their role as healthcare providers while meeting the dynamic and challenging needs of their patients.” 
 
“Care Pharmacies have their ear to the ground, totally connected to their local community’s healthcare needs," said Jeff Farris, CEO PDX. "Our suite of products and services, including our Enterprise Pharmacy System, Electronic Pharmacy Record and our new Care Rx application fit perfectly with their patient-centric focus."
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Dove Men+Care launches ‘Hair to the Throne’ contest

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — In light of a survey that found guys report having as little as one-third of the overall bathroom space for their things, Unilever’s Dove Men+Care Hair has launched the "Hair to the Throne" contest to help men reclaim bathroom space.

The brand is partnering with husband and wife design duo, Mark and Theresa Clement, to dole out more than $30,000 worth of prizes, including a dream bathroom renovation — and the product to stock it — as well as an exclusive consultation with the couple.

"Dove Men+Care Hair understands men are increasingly prioritizing grooming in both their personal and professional life and we want to make sure they carve out dedicated space for these changing needs," said Rob Candelino, VP of brand building, Unilever. "Dove Men+Care has helped evolve the retail environment to include dedicated aisles for men's hair and skin grooming solutions, so it's a natural extension for us to bring that in-home, too. As seasoned experts in home improvement, the Clements offer valued DIY tips, design inspiration and real-life ingenuity to solve some common challenges, which we're proud to bring into homes firsthand."

Consumers can enter for a chance to win the Dove Men+Care Hair "Hair to the Throne" contest from Sept. 29 through Oct. 4. 

The Dove Men+Care Hair Survey was conducted online and administered by Ebiquity between July 22 and Aug. 4 among a total sample of 2,800 U.S. couples ages 30 years to 50 years. Couples are defined as men and women who are married or living together.

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