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Dove Men+Care launches ‘Hair to the Throne’ contest
ENGLEWOOD CLIFFS, N.J. — In light of a survey that found guys report having as little as one-third of the overall bathroom space for their things, Unilever’s Dove Men+Care Hair has launched the "Hair to the Throne" contest to help men reclaim bathroom space.
The brand is partnering with husband and wife design duo, Mark and Theresa Clement, to dole out more than $30,000 worth of prizes, including a dream bathroom renovation — and the product to stock it — as well as an exclusive consultation with the couple.
"Dove Men+Care Hair understands men are increasingly prioritizing grooming in both their personal and professional life and we want to make sure they carve out dedicated space for these changing needs," said Rob Candelino, VP of brand building, Unilever. "Dove Men+Care has helped evolve the retail environment to include dedicated aisles for men's hair and skin grooming solutions, so it's a natural extension for us to bring that in-home, too. As seasoned experts in home improvement, the Clements offer valued DIY tips, design inspiration and real-life ingenuity to solve some common challenges, which we're proud to bring into homes firsthand."
Consumers can enter for a chance to win the Dove Men+Care Hair "Hair to the Throne" contest from Sept. 29 through Oct. 4.
The Dove Men+Care Hair Survey was conducted online and administered by Ebiquity between July 22 and Aug. 4 among a total sample of 2,800 U.S. couples ages 30 years to 50 years. Couples are defined as men and women who are married or living together.