Family Dollar comparable sales down 1.8% as net sales total $2.7 billion for third quarter
Dream brand gets packaging redesign
LAKE SUCCESS, N.Y. — Hain Celestial Group, an organic and natural products company, announced a packaging overhaul for its Dream brand, which was designed by the Biondo Group. The new packaging will appear across the line on such products as Rice Dream, Soy Dream, Almond Dream and Coconut Dream, as well as newer products like Sprouted Rice Dream and Cashew Dream. Refrigerated Rice Dream products will also make the transition to a new design.
"The packaging refresh allows the quality and many varieties of DREAM™ to take center stage, and gives each non-dairy beverage a consistent, easily identifiable look," said Donna Iannucci, VP marketing at Hain Celestial U.S.
The redesign also reflects the brand's Non-GMO Project verification. Additionally, Dream non-dairy beverages will now have a screw cap that is easy to open and more consumer-friendly, the company said. Dream Blends will be the brand's next line to receive a redesign.
Majestic Drug unveils new, unifying look for entire product line
Majestic Drug has unveiled a new-look brand blocking strategy to help unify its many oral care products under a new “Dentist On Call” banner. The company will debut the new packaging at the ECRM Personal Care, Oral and Baby conference, in Tampa, at the Grand Hyatt, July 13 to 16.
“Majestic Drug has undergone a major reimagining of our product line. We are very excited about the new look and the continuity that finally exists between all of our oral care products,” Nilda Oyola, VP sales, Majestic Drug, told DSN. “Under the unifying banner of ‘Dentist On Call,’ we have developed a brand block that will allow the customer to immediately recognize that all of our great oral care products are actually made by the same respected company.”