BEAUTY CARE

Falsetti resigns as Ascendia chairman

BY Antoinette Alexander

HAMILTON, N.J. Ascendia Brands, which acquired in early 2007 the Calgon and healing garden brands from Coty Inc., has announced that Joseph Falsetti has resigned as executive chairman and as a member of its board of directors.

Ascendia and Falsetti have entered into a Separation Agreement under which Falsetti agreed to the termination of his employment agreement entered into on Feb. 12, 2007, and forfeited rights to certain incentive stock options, in return for mutually agreed-upon severance payments, the company stated.

Ascendia Brands, a player in the value and premium value segments of the health and beauty care products sector, expanded in 2005 its range of product offerings through the acquisition of a series of brands, including Baby Magic, Binaca, Mr. Bubble and Ogilvie. In February 2007, it acquired the Calgon and the healing garden brands.

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Old Spice, John Force team up for drag racing series

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Old Spice brand has teamed up with drag racing’s Funny Car team John Force Racing with rookie Funny Car driver Mike Neff behind the wheel of the new Old Spice Ford Mustang in the 2008 NHRA Powerade Drag Racing Series.

The 320-mile-an-hour Old Spice Ford Mustang made its debut in Pomona during the 48th annual Carquest Auto Parts Winternationals at Auto Club Raceway in February. In addition to Neff’s car, Old Spice also will appear on the Ford Mustangs of John Force, Ashley Force and Robert Hight.

“I’m a big fan of Old Spice, and we’re excited to partner with a brand that brings such a strong commitment to our team and the world of racing,” stated Force. “With Old Spice as our newest sponsor, we hope together we will enjoy the sweet smell of success this racing season.”

A long-time supporter of motor sports, Old Spice has sponsored NASCAR champion Tony Stewart’s Nationwide Series team for the past eight seasons. Since 1999, Stewart has waved an Old Spice towel in NASCAR victor lanes more than 40 times. After the celebration, Stewart signs and turns over each Victory Towel to Old Spice to be auctioned off on eBay, with proceeds going to the Tony Stewart Foundation.

Based on the success of the Victory Towel Auctions with Tony Stewart, Old Spice is also working with John Force Racing to auction off victory towels when Neff and his team members win the 2008 NHRA Powerade Drag Racing Series.

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Coppertone introduces SPF 70+ sunscreen

BY Antoinette Alexander

KENILWORTH, N.J. Schering-Plough, the makers of Coppertone, is launching in April two new sunscreen products with an SPF of 70+, the highest protection rating available to consumers in a continuous spray.

The new SPF 70+ products are Coppertone Ultraguard and Coppertone Sport, a product designed for active lifestyles and features ultra sweat-proof and waterproof protection. The products will offer clear continuous sprays in SPF 70+ to give consumers photostable protection against both UVA and UVB rays.

The products also contain an antioxidant that, according to the companty, neutralizes free radicals. Free radicals can be formed in skin that is exposed to harmful UV rays, leading to both visible and hidden skin damage.

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