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False lashes are a true winner

BY Antoinette Alexander

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


Pacific World, which currently markets Revlon-branded false lashes, is looking to bring its Eyelene lash brand to the U.S. market in 2013. Eyelene currently is sold in the United Kingdom and Canada.


Meanwhile, the U.K. brand Eylure recently teamed up with pop star Katy Perry to launch a line of false lashes in the United States, which is available at Ulta.


In early 2011, Kiss introduced its Kiss premium eyelashes with built-in application strings. For 2012, Kiss is offering its Pro Lash Double-Pack, which features two sets of lashes for the everyday or occasional user.

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Brow makeup arches up

BY Antoinette Alexander

Higher arch, natural arch or low arch? Full bodied or on the slimmer side? Whatever the shape of one’s brows, the bottom line is that bold brows are on trend and ooze sex appeal.


Sales of eyebrow makeup at food, drug and mass (excluding Walmart) rose 8% to more than $50 million during the most recent 52 weeks ended April 15, according to SymphonyIRI Group. Taking the top spot, according to the data, is Maybelline New York’s Define-A-Brow. The micro-
mechanical pencil, which comes with a comb, delivers precise application for evenly defined brows. The smear-proof formula offers all-day wear.


More recently, Maybelline New York introduced in January its new Master Shape brow pencil. The wax pencil features subtle color pigments for a natural look, and the groomer brush adds the finishing touch.


As further evidence of the trend, Benefit Cosmetics recently declared April 16 to 22 as National Brow Week. The San Francisco-­based beauty brand has been shaping brows for more than 35 years. According to the company, it sells one brow product a minute, 24 hours a day, 365 days a year at more than 2,100 counters worldwide.


The beauty brand has more than 400 Brow Bars across the United States and more than 650 Brow Bar locations around the globe. Benefit Brow Bars originated in the brand’s San Francisco Boutiques. Today, Benefit has Brow Bar locations in Macy’s, Ulta, Bloomingdale’s and Belk stores across the country.

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ReportersNotebook, Part 1 — Beauty Care, 6/25/12

BY DSN STAFF

INDUSTRY NEWS — Manufacturers of sunscreen now will have six additional months to meet the new labeling and testing requirements as imposed by the Food and Drug Administration, according to an announcement from the Federal Register. The FDA ordered the changes last summer but gave manufacturers one year — until this June — to get the revised bottles on the shelf. The FDA now is delaying the compliance dates of the 2011 final rule by six months, to Dec. 17 for products with sales of $25,000 or more; and until Dec. 17, 2013, for products with annual sales of less than $25,000.


SUPPLIER NEWS — Yardley London has launched its new Skin Indulgence bath and shower collection. Skin Indulgence bath and shower gels feature a 
paraben-free, biodegradable formula that is packaged with 50% recycled materials in a built-in pump. New Skin Indulgence bath bars also feature eco-friendly packaging in the form of biodegradable, recyclable cartons, and are created with 98% plant-derived ingredients in a pure vegetable base. The line is designed in vibrant colors, which stand out on retail shelves and look elegant on bathroom counters. This new collection began hitting retail shelves in May.


Rogaine has tapped Bill Rancic, an American entrepreneur, motivational speaker and star of the reality show “Giuliana & Bill,” to serve as the brand’s first-ever 
“Growth Coach.” Rancic will share his own Rogaine success story and offer advice through Facebook, Twitter, an upcoming contest and various other online channels. Rancic also will be featured in Rogaine advertorials and print advertising in men’s publications.


EXECUTIVE NEWS — Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth. Succeeding Brown as CEO is Gabrielle Greene, who has worked in the financial services industry for more than 25 years. She serves on several corporate boards, including Whole Foods and Stage Stores.
 In his new role, Brown will be actively involved with JPC, as well as focused on strategic initiatives and potential acquisitions. Renee Cottrell-Brown will remain in her current role as chief marketing officer.

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