BEAUTY CARE

Fake Bake re-launches self-tanning products in U.S. with new celebrity spokeswoman

BY Antoinette Alexander

LOS ANGELES Fake Bake, a maker of sunless tanning products, has announced a re-launch into the U.S. market and has tapped Princess Tamara Czartoryski as its U.S. brand ambassador.

“I’m thrilled to relaunch this celebrity-favorite brand into the celebrity mecca that is Los Angeles,” said Czartoryski, a sportswoman and model. “I am extremely passionate about bringing these sunless tanning products into this market and introducing this healthier lifestyle to a city that is obsessed with sun and constant summer glow.”

Fake Bake has developed a sunless tanning regime tailored to any individual’s needs and utilizes a recipe of ingredients that are free of parabens, DHA and Erythulose.

The organically based product promises to create the most natural looking tan without the harmful effects of UV rays. The products have two tanning agents as well as a new patent-pending technology that promises to promote a deeper air brush darker tan that lasts up to 50 percent longer. The self-tanning lotion has a cosmetic color guide to assure a streak-free application and personalized to various skin tones. According to the company, the self-tanning products will not turn tanners’ skin orange nor will it streak; it also has no harsh odor due to the fact that it is not chemically based.

In addition, the products utilize anti-cellulite, anti-oxidants, and anti-aging ingredients into the tanning lotions and beauty products, which are called Babe Tools.

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P&G files infringement suit against Apollo for Herbal Essences brand

BY Antoinette Alexander

CINCINNATI Procter & Gamble has filed an infringement lawsuit against Apollo Health and Beauty Care for the alleged infringement of its Herbal Essences hair care brand, including trademark, trade dress and design.

“We believe this is a serious case of infringement designed to capitalize on the successfulness of the Herbal Essences’ business and its consumer loyalty,” stated Steven Jemison, P&G chief legal officer. “This is a clear case of intellectual property infringement, and we are asking the court to stop the distribution of these products to protect the equity of Herbal Essences.”

According to the suit, filed Thursday in the Federal Court of Canada, P&G is claiming that private label manufacturer Apollo Health and Beauty Care is distributing look-alike Herbal Essences shampoo and conditioner products that infringe the Herbal Essences intellectual property rights. P&G is asking that Apollo Health and Beauty Care be ordered to stop distributing the infringing products, recall the existing inventory from store shelves and destroy the product molds.

According to a spokesperson for Apollo Health and Beauty Care, which operates out of Concord, Ontario, Canada, it is company policy not to comment on litigation matters.

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Kangas named CEO at Stila

BY Antoinette Alexander

LOS ANGELES Stila, a color cosmetics brand, has promoted Deanna Kangas as president and chief executive officer.

Kangas, who previously served as chief marketing officer, succeeds Ken Ude who served Stila in its senior executive role since July 2007. 

Kangas, who has served in the chief marketing officer role since January 2008, previously co-owned and managed Strategic Growth Consulting, a marketing and consulting firm, as well Swingtime Designs, a fashion and accessories manufacturing company, from 2005 to 2007. Before that, she was general manager of the Barbie Collector division with Mattel and vice president of marketing and public relations with Gloss.com.

Her sales and marketing background includes developing and launching several noteworthy beauty and fragrance brands such as Michael Jordan Cologne and the Bath & Body Works fragrance division. 

Stila is currently available in more than 500 doors in the United States and 21 international markets, as well as online at www.stilacosmetics.com, www.Sephora.com and www.Beauty.com.

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