Faith Hill works with Coty to develop, launch signature fragrance
NEW YORK Recording artist Faith Hill has partnered with Coty Inc. to develop and market her own debut fragrance slated to launch fall/winter 2009.
“I had no idea of how exciting and creative it would be to work not only with a great company like Coty, but with some of the leading perfumers in the world.” Hill said. “In one respect, putting out a fragrance is like releasing a new album‹you just hope that everyone will enjoy it.”
The new fragrance will be available at major retailers across North America. Marketing plans are currently in development and additional information is expected to be announced closer to the launch.
“Faith Hill defines all-American beauty,” said Bernd Beetz, chief executive officer of Coty Inc. “Her ability to juggle a widely successful career and family, while embodying grace, glamour and style, is an inspiration to women. We are very excited about this fragrance collaboration and look forward to a long and fruitful partnership.”
Stiefel expands skin treatment offerings with launch of Revaleskin line
CORAL GABLES, Fla. Skin care company Stiefel Laboratories, whose brands include an acne treatment line called PanOxyl and a dry skin line called Impruv, is expanding its Revaleskin collection with three new products.
The Revaleskin line, which is an aesthetic physician-dispensed line, is formulated with CoffeeBerry extract, a potent super-antioxidant derived from the whole coffee fruit. The products have been clinically proven to improve the skin’s appearance in as few as 11 days, according to Stiefel.
The new products include replenishing eye therapy, intense recovery treatment for dry/damaged or post-procedure skin and chest/decolletage rejuvenating treatment for the neck and chest areas.
The replenishing eye therapy, which launched in August, retails for $80. The chest/decolletage rejuvenating treatment ($120) and the intense recovery treatment ($130) will be available in 2009.
P&G opens temporary ‘pop-up’ store in New York
NEW YORK Procter & Gamble has jumped aboard the “pop-up” store bandwagon with the recent opening of its temporary store in New York City.
The temporary location, dubbed BrandSaver Live, opened on Black Friday and will close shop on Dec. 11. It is located on 57th Street at 6th Ave.
Inside, visitors are encouraged to experience some of P&G’s brands and receive a booklet with $45 worth of coupons for P&G products.
According to published reports, the concept was tested at shopping malls in Rochester, N.Y., and Dallas over the summer, before heading to Manhattan.
This is not the first time that a manufacturer has turned to experiential marketing. In recent years, there has been a flurry of pop-up venues where companies temporarily lease a retail spot to create a buzz and showcase products. Some companies that have taken part include Maybelline New York, which opened a temporary Beauty Studio in Manhattan; Unilever, which established the temporary “Can You Tell?” studio to promote Suave in Manhattan before traveling on to Chicago and Minneapolis; and Gillette, which took a similar approach when it opened its Venus Vibrance Leg Room in Times Square to celebrate the launch of the Venus Vibrance razor.