BEAUTY CARE

Fairy Tales reports success of Rosemary Repel lice prevention line

BY Michael Johnsen

PASSAIC, N.J. Fairy Tales Hair Care, the creator and leader in organic lice prevention products for children, doubled its revenues over 2007 with its Rosemary Repel Lice Prevention System in salons, pharmacies and on online, the company announced Thursday.

“This was a milestone year for Fairy Tales, as we doubled our revenues, began our global expansion and further solidified our lead in lice prevention products for children in the United States,” said Fairy Tales CEO Robert DiLorenzo. “Our U.S. salon customers and parents prefer our products for their kids because we use the safest, yet most effective ingredients and are far less expensive than our competitors. Despite the economy, we expect to achieve significant growth.”

The line of organic Rosemary Repel products includes a line of shampoos and conditioners, gels and sprays that can be used daily. The products are all natural and layers hair with fragrant herbs of rosemary, citronella and tea tree herbs to create a barrier of protection against head lice and are infused with aloe, jojoba, and vitamins A, D, B and E.  

Its Lice Good-Bye product is an all natural lice removal system with yeast enzymes—a non-toxic and pesticide-free system to remove lice and nits from children’s hair, without chemicals.

Fairy Tales Hair Care products are sold in 7,000 salons and pharmacies in the United States, the company said.

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Sally Hansen to launch myriad of new hand, nail products for 2009

BY Antoinette Alexander

NEW YORK Coty Inc.’s Sally Hansen brand is looking to jazz up the hand and nail care categories in 2009 with an arsenal of new and innovative products that will be available in March.

For nails there’s the new salon-style French Manicure Pen Kit, Insta-Dri Nail Color, Quick Care Nail Treatment Pens and the new Nail Art Pen. For healthy hands, Sally Hansen is also launching the new Salon Hand Care Collection.

Beauty mavens can easily create a French manicure at home with the new Salon French Manicure Pen Kit. The pen set features a fine-point precision tip for an accurate French white tip and the second pen is used to deliver soft, sheer color that seals and finishes nails. It is available in Petit Couleur, Le Bon Bon, La Peche Glace and La Tulipe shades. The price is $12.95.

Sally Hansen is taking fast-dry nail color to the next level with the debut of its ?Insta? Collection. Insta-Dri Nail Color is a quick-dry, high-shine nail color that features a new Perfectionist Brush for fast, flawless application with one stroke per nail. Each nail takes just seconds to paint and 60 seconds to dry. For major shine and strength that lasts, the formula features an Exclusive Flexiglass Complex. The price is $4.95 each.

For those looking to turn their nails into works of art, there?s the new Nail Art Pen. The precision-tip pen allows women to instantly customize their nails and toes and is great for creating a custom French manicure as well.  The mistake-proof pen wipes off instantly since it is a water-based formula. It is available in such shades as silver, gold, black, blue and hot pink. The price is $7.95 each.

Sally Hansen has also extended the pen technology into the nail treatment segment and has developed a range of nourishing nail care and repair treatment pens. The collection includes a Quick Care Cuticle Treatment, Quick Care Growth Treatment, Quick Care Strength Treatment and Quick Care Clean-Up For Manicures. The price is $9.95 each.

For healthy hands, there’s the new Salon Hand Care Collection featuring a Moisturizing Creme for Dry, Sensitive Skin; a Severely Dry Chapped Hand Remedy; a Fast Absorbing Hand & Cuticle Creme; and a Two Step Renewal System for the Hands (a hand scrub/brightening and firming hand creme with SPF 20). The price is $7.95 each.

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Burger King releases ‘Flame’ men’s fragrance

BY Antoinette Alexander

NEW YORK While seeing Burger King’s partially-clad “King” laying on a fur rug in front of a fireplace may be on the creepy side, there’s no denying that the fast food chain’s viral marketing campaign for the new men’s fragrance, dubbed Flame, is causing quite a stir.

The fragrance (which according to at least one published report, smells like a combination of Axe body spray, TAG and YSL cologne rather than a flame-broiled hamburger as one might suspect) is for sale at Ricky’s stores in New York and on a dedicated Web site located at firemeetsdesire.com.

Flame is priced at $3.99.

While it remains to be seen just how many consumers buy the fragrance, what is certain is that the campaign demonstrates the chain is at the forefront of viral marketing.

“It remains to be seen whether is ploy will be successful. Ultimately, the fragrance is beside the point. The publicity associated with the humor and absurdity of it is an end in itself. It demonstrates, once again, Burger King’s commitment to pushing the envelope in viral marketing,” said Josh Lauer, assistant professor of community at the University of New Hampshire.

Lauer noted that the campaign for the Flame fragrance comes on the heels of its “Whopper Virgins” campaign, in which the Whopper is pitted against McDonald’s Big Mac in taste tests in such remote locations as Thailand, Romania and Greenland. The campaign generated a good deal of controversy, with critics condemning its ethnocentrism and promotion of unhealthy Western food, but also created a lot of buzz.

Since the launch of the Subservient Chicken Web site in 2004 (in which online visitors could submit real-time commands to a seemingly live Webcast of a person dressed in a chicken costume), Burger King has been on the cutting edge of online marketing innovation.

“In an ad-saturated environment, word-of-mouth promotion may be more persuasive because it is rooted in the trust and authenticity of real personal relationships. Even better than product placements, in which brands are embedded in entertainment content, word-of-mouth marketing inserts a brand directly into conversation among friends. Viral marketing campaigns are successful when they inspire thousands of positive, admiring conversations about one’s brand,” Lauer said.

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