HEALTH

Fairhaven Health partners with fertility expert for product line

BY Michael Johnsen

BELLINGHAM, Wash. Fairhaven Health on Friday partnered with fertility expert and OB-GYN Amos Grunebaum around a product line — FertilAid — that helps couples conceive naturally. And once pregnant, Fairhaven Health offers products that provide the nutritional support women need to help ensure a healthy pregnancy and beyond.

FertilAid for Women is a fertility-enhancing supplement designed for trying-to-conceive women. The formula combines vitamins, minerals and antioxidants with an herbal fertility enhancing blend designed to restore female hormone balance, promote regular ovulation and support overall reproductive wellness.

FertilAid for Men is a formula designed to improve male fertility. Clinically shown in a recent study to improve the total number of motile sperm, FertilAid for Men provides a comprehensive formula to improve sperm parameters such as count, motility and morphology, Fairhaven stated. Suggested retail price for both products is $28.95.

“Our FertilAid supplements are very popular with couples who are just beginning their conception efforts,” Grunebaum stated. “These couples are simply looking to accelerate the time in which they are able to achieve pregnancy, and to do so in as healthy a manner as possible.”

According to Fairhaven, there are a number of factors that contribute to a difficulty to conceive. For example, as women have entered the working world in increasing numbers, the average age at which they begin trying to conceive is older. According to the American Fertility Association, the probability of having a baby decreases between 3% and 5% per year after the age of 30.

There’s also nutrition and lifestyle, Fairhaven noted, such as being overweight or obese. In addition, drinking alcohol, caffeine intake and smoking can negatively impact conception odds.

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HEALTH

McNeil Consumer Healthcare addresses acetaminophen concerns on Tylenol.com

BY Michael Johnsen

NEW BRUNSWICK, N.J. In the wake of the news around acetaminophen last week, McNeil Consumer Healthcare posted a public letter at www.tylenol.com to explain the news to Tylenol users.

“Recently, there have been reports about acetaminophen, the medicine in Tylenol, and the potential for liver damage if the medicine is misused or taken in overdose amounts,” the letter, signed by Edwin Kuffner, senior medical director, medical affairs at McNeil, opened. “As the makers of Tylenol, we share the FDA’s goal of helping to ensure that over-the-counter and prescription medicines are used safely and properly,” he said. “[But] Tylenol, when taken as directed, remains the safest pain reliever people can take.”

The letter goes on to explain that it’s inappropriate use of acetaminophen products, when patients consume more than the recommended dosage, that is linked to increased liver damage risk.

That message was replicated last week with full-page ads in USAToday, the New York Times and the Wall Street Journal, among other papers.

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Isopure Co. to roll out Isopure Plus nationwide

BY Michael Johnsen

HAUPPAUGE, N.Y. The Isopure Company on Tuesday announced the nationwide rollout of Isopure Plus, a line of clear, protein drinks offering seniors, people with nutritional challenges, and those recovering from weight-loss surgery or medical treatment a clear alternative to thick or milky nutrition drinks, the company stated.

Shipping this fall, Isopure Plus drinks are formulated with 15 grams of whey protein per eight-ounce serving and are available in two flavors — alpine punch and grape frost.

“The revolution in nutrition has begun,” stated Hal Katz, Isopure CEO. “Ready-to-drink nutrition formulas have changed little since they were first introduced more than a decade ago. The market has lost many consumers to taste fatigue and lack of variety. Isopure Plus breaks through the taste and consistency bottleneck and also is perfectly positioned to capitalize on emerging market trends such as an aging population and increased interest in weight-loss surgery.”

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