BEAUTY CARE

FaceLube takes skin care where the men are

BY Antoinette Alexander

LOS ANGELES — FaceLube is a new men’s grooming and skin care line that is hitting shelves this summer, but you won’t find it in the typical beauty aisle or department store counter. FaceLube says it is going where the "masculine" men go to pamper their ride — from neighborhood quick oil change centers to new car dealerships.

FaceLube is designed to blend into the automotive environment and does not use traditional female-centric beauty terms, the manufacturer stated. The packaging resembles a high-end synthetic motor oil bottle, and the logo resembles a motor oil spot.

"FaceLube is built from the ground up for masculine men. Men’s motivation for taking care of their skin is different than women’s. Proper masculine men’s skin care isn’t about looking pretty or young — it’s about looking good, for that extra edge over the competition," stated Candace Chen, founder of FaceLube, who has 20 years in the automotive industry. "He’s entitled to high-performance men’s skin care and grooming products that are aligned with his masculine nature and available at retail environments that are comfortable for and familiar to him."

To resolve the stigma often attached to the use of face creams and anti-aging skin care products as a female beauty ritual, FaceLube aims to communicate with men by using "car talk" to educate men about the need for proper anti-aging skin care. FaceLube not only draws analogies from vehicle maintenance services, but also drives the point home by cross-promoting FaceLube products with such automotive maintenance services as oil changes and auto details.

FaceLube’s three-step system for men’s skin care includes a cleaner, treatment and protectant.

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P&G recalling some Oral-B brand mouthwashes in Canada

BY Antoinette Alexander

OTTAWA, Canada — Procter & Gamble is voluntarily recalling some of its Oral-B brand mouthwashes in Canada due to possible microbial contamination, Health Canada announced.

P&G is voluntarily recalling Oral-B Anti-Cavity Dental Rinse- Alcohol Free (NPN 02129930) and Oral-B Anti-Bacterial with Fluoride – Alcohol Free Daily Use Mouthrinse (DIN 02130823).

P&G is requesting that retailers immediately stop the sale of these products and advising consumers to discard the affected product and contact the company for a refund by calling (800) 566-7252, Monday through Friday between 9:00 a.m. and 5:00 p.m.

According to P&G, if present, the microbial level poses virtually no risk to healthy people. However, people with severely weakened immune systems, such as those with cystic fibrosis, may be more susceptible to adverse health effects. As such, Health Canada reminded Canadians who have concerns about these products to consult with their healthcare practitioner.

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Helix BioMedix partners with Sk:n to launch anti-blemish products

BY Antoinette Alexander

BOTHELL, Wash. — Helix BioMedix, a developer of bioactive peptides, has announced that three new anti-blemish products developed by the company have been launched by Sk:n, a U.K. skin health clinic.

The products debuted at the 37 Sk:n clinics and larger Boots Chemist shops across the United Kingdom starting July 4, and are part of an extensive line under the Sk:n brand. The collection is split into cleansing and exfoliating, anti-aging, anti-blemish, corrective and protect treatment areas, and will form part of Boots’ dermatological offering, which currently features such brands as Vichy and Avène.

"We are pleased to partner with the U.K.’s premier dermatology group to bring innovative, problem-solving skin care products to market. We feel that Sk:n is uniquely suited to bridge the best of the dermatology and consumer skin care continuum, and we are delighted our patented technology and targeted formulations bring benefit to acne sufferers," stated R. Stephen Beatty, president and CEO of Helix BioMedix.

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