Eye-catching cosmetics gain momentum, Mintel reports
CHICAGO The eyes have it! That’s what new Mintel research indicated, as eye makeup sales have experienced strong double-digit growth since 2004, compared with the overall color cosmetics market.
Since 2004, eye makeup sales have increased 38%, compared with an 11% increase in the overall color cosmetics market, according to Mintel research.
Mascara is one of the fastest-growing segments in color cosmetics, as 65% of respondents reported using it. Eye shadow and eye liner aren’t far behind — 63% of women surveyed said they use shadow and 62% use liner. Brow pencils are somewhat less popular, but still enjoy solid market penetration, with 38% of women reporting usage.
“The focus is now on more dramatic eyes,” stated Kat Fay, senior beauty analyst at Mintel. “Mascara products are offering everything from serums, to invigorate your natural lashes, to iridescent particles that reflect light to bring out a woman’s natural eye color. Retailers’ offerings seem to be working as women report using mascara almost five times a week.”
While eye makeup lead the pack in sales, other segments of the market still were viable. Lipstick and lip gloss were the most popular color cosmetic products, with 76% of survey respondents. Some 22% use a lip pencil, 9% use a lip stain and 7% use a compact lip color. Women reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.
“Incidence of lipstick or lip gloss usage increases with age,” added Fay. “As women get older, lip color is a relatively easy way to brighten up the face without having to put on a face full of makeup.”
While 4-out-of-5 women reported using makeup, 31% stated that their makeup buying behavior hasn’t changed as a result of the economy. Fay suggested retailers highlight innovative ingredients in their products or utilize environmentally friendly packaging to attract consumers.
Estee Lauder completes Smashbox acquisition
NEW YORK The Estee Lauder Cos. has completed its acquisition of Smashbox Beauty Cosmetics.
Terms of the deal were not disclosed. The transaction is expected to be accretive to earnings in fiscal year 2011, before transaction and integration costs.
The Estee Lauder Cos.’ brand names include Estee Lauder, Clinique, MAC, Aveda, Bumble and bumble, American Girl, Flirt! and Daisy Fuentes.
Coppertone launches MyUVAlert app
NEW YORK Sun care brand Coppertone has developed an iPhone application to help consumers stay sun safe.
With the Coppertone MyUVAlert app, consumers can get local UV index forecasts, custom sunscreen reapplication reminders, individualized product recommendations, coupons and sun protection tips.
The custom reapplication reminders allow for more frequent reminders when swimming or sweating and can be set based on activity or personal preferences.
The sunscreen product profiles and recommendations are tailored to each family member. Users can generate a recommendation list for the whole family at once, making shopping easier.