BEAUTY CARE

Eye-catching cosmetics gain momentum, Mintel reports

BY Antoinette Alexander

CHICAGO The eyes have it! That’s what new Mintel research indicated, as eye makeup sales have experienced strong double-digit growth since 2004, compared with the overall color cosmetics market.

Since 2004, eye makeup sales have increased 38%, compared with an 11% increase in the overall color cosmetics market, according to Mintel research.

Mascara is one of the fastest-growing segments in color cosmetics, as 65% of respondents reported using it. Eye shadow and eye liner aren’t far behind — 63% of women surveyed said they use shadow and 62% use liner. Brow pencils are somewhat less popular, but still enjoy solid market penetration, with 38% of women reporting usage.

“The focus is now on more dramatic eyes,” stated Kat Fay, senior beauty analyst at Mintel. “Mascara products are offering everything from serums, to invigorate your natural lashes, to iridescent particles that reflect light to bring out a woman’s natural eye color. Retailers’ offerings seem to be working as women report using mascara almost five times a week.”

While eye makeup lead the pack in sales, other segments of the market still were viable. Lipstick and lip gloss were the most popular color cosmetic products, with 76% of survey respondents. Some 22% use a lip pencil, 9% use a lip stain and 7% use a compact lip color. Women reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.

“Incidence of lipstick or lip gloss usage increases with age,” added Fay. “As women get older, lip color is a relatively easy way to brighten up the face without having to put on a face full of makeup.”

While 4-out-of-5 women reported using makeup, 31% stated that their makeup buying behavior hasn’t changed as a result of the economy. Fay suggested retailers highlight innovative ingredients in their products or utilize environmentally friendly packaging to attract consumers.

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New report examines why women purchase beauty, personal care items at Walmart

BY Antoinette Alexander

WASHINGTON Nearly three-quarters of women shop for beauty and personal care items at Walmart each week, according to the findings of The Benchmarking Co.’s 2010 Pink Report.

The report, dubbed "Women & Walmart: Seeing Through the Eyes of the Beauty and Personal Care Consumer," focuses on how Walmart affects the beauty industry, and why and how women shop for beauty and personal care products at the retailer.

Today’s beauty consumer operates under a new set of truths where convenience, price, value and authenticity are key. The report found that women view Walmart as their top destination for beauty and personal care purchases — 71% of women surveyed said they shop there for beauty and personal care products. Today, Walmart seems to mean more to women than just bargains or low prices: 67% of women strongly agree that Walmart offers premium brands for less.

"Women & Walmart was so important to us because when 200 million people do something each week, it’s critical that we understand what and why. Whether your brand is at Walmart or not, what is happening there and how consumers are spending their time and dollars inside the store is vital to the entire beauty and personal care industry," stated Alisa Maria Beyer, founder and director of TBC, a provider of consumer insights and intelligence and brands strategies. "My goal with this report was to give the folks on Madison Avenue an intimate look at Main Street USA to see what?s really going on. It’s easy to become out of touch with the real consumer. It’s important that we get back to her."

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Coppertone launches MyUVAlert app

BY Antoinette Alexander

NEW YORK Sun care brand Coppertone has developed an iPhone application to help consumers stay sun safe.

With the Coppertone MyUVAlert app, consumers can get local UV index forecasts, custom sunscreen reapplication reminders, individualized product recommendations, coupons and sun protection tips.

The custom reapplication reminders allow for more frequent reminders when swimming or sweating and can be set based on activity or personal preferences.

The sunscreen product profiles and recommendations are tailored to each family member. Users can generate a recommendation list for the whole family at once, making shopping easier.

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