BEAUTY CARE

Exuviance launches new body firming concentrate

BY Gina Acosta

PRINCETON, N.J. — NeoStrata's Exuviance, creator of the original Glycolic Acid peel, is expanding its product line with a new innovation that promises firmer skin on the body.

Exuviance says its new Body Tone Firming Concentrate has a potent firming formula that helps to address the weakened support matrix that can lead to looseness, a dimpled appearance and thin, crepe-like skin texture on the arms, legs, and stomach. Exuviance Body Tone Firming Concentrate has a triple firming complex of patented NeoGlucosamine, Citrafill and AminoFil that targets collagen and cushions skin's matrix to create a supportive, firming network for the body.

A special rollerball applicator massages skin, stimulating circulation while delivering the high potency firming body treatment. Pure caffeine, a known energizer and body toning agent, further helps to smooth and refine body contours.

"Anti-aging efforts are all too often concentrated on the face, but our bodies show signs of environmental stress and aging, too," says Barbara Green, head, R&D and clinical research, NeoStrata Company, Inc. "This patented Triple Firming Complex along with Caffeine can really help address the crepe-like and dimpled skin that can appear as we age."

Exuviance Body Tone Firming Concentrate, which has an MSRP of $57, is available at ULTA and other beauty retailers nationwide. 

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Tom’s of Maine invites consumers to ‘green your schools’

BY Gina Acosta

KENNEBUNK, Maine — Tom's of Maine is investing in kids and the community with a new campaign that asks the public to help choose the most creative environmental projects submitted by educators nationwide. 

The "Green Your School Fund" is a new initiative from Tom's of Maine, a pioneer in making products that are natural, responsible and sustainable. The company has teamed up with DonorsChoose.org to give $1 million dollars to classrooms nationwide so students can roll up their sleeves and understand at an early age the impact they can have on the planet.

More than 250 projects from 40 states were submitted and a panel of judges chose the 10 most creative ideas as finalists. Now, communities across the country get to choose their favorite classroom lesson. 

The project that receives the most votes will receive $25,000 in funding to turn their project into a reality. Second place and third place winners will receive $15,000 and $10,000 respectively and seven honorable mention projects will receive $2,000 each.

The fund is also distributing more than $900,000 to classrooms across the country. As such, every educator that submitted an idea to the Tom's of Maine "Green Your School Fund" has already received 50 percent or more in funding towards reaching their project goal. The public can also help support these projects in classrooms across the nation by contributing at DonorsChoose.org/greenschoolfund.

"Incorporating a healthy routine into a child's daily life involves more than just teaching them how to take care of their bodies, it also includes teaching them how to take care of the communities where they live," said Susan Dewhirst, public relations and goodness programs manager at Tom's of Maine. "Our hope is that the projects submitted as part of the Tom's of Maine 'Green Your School Fund' will help teachers to introduce their students to ways they can make a meaningful impact in both their school and their community, and then take these lessons and apply them as they grow into adulthood."

Tom's of Maine is a leading natural products company focused on oral and personal care, carrying toothpaste, mouthwash, dental floss, deodorant, antiperspirant, bar soap, body wash, body lotion, hand cream, lip balm and baby care products. 

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Walgreens teams up with Colgate on free dental screenings for kids

BY Gina Acosta

NEW YORK — Walgreens is teaming up with the Colgate Bright Smiles, Bright Futures Program to offer free children’s dental screenings and a $1 donation for every qualifying purchase made at Walgreens stores. 

The Colgate Bright Smiles, Bright Futures Children's Oral Health dental vans will visit 66 Walgreens stores across Los Angeles, Miami and Chicago, providing free dental education, screenings and local treatment referral. All children screened will receive dental report cards and oral health kits that include toothpaste, a toothbrush and dental health materials.

Additionally, Colgate will invite Walgreens shoppers to help give students in need tools for a brighter future. For every Colgate Kids oral care product purchased at a participating Walgreens between Aug. 28 and Oct. 1, Colgate will donate $1 to the Kids in Need Foundation.

“Helping to educate children about proper oral hygiene habits has always been at the core of the Colgate Bright Smiles, Bright Futures program,” said Dr. Marsha Butler, VP of Global Oral Health and Professional Relations, a dentist who oversees the Colgate Bright Smiles, Bright Futures global program. “We are thrilled to work with Walgreens and the Kids In Need Foundation, which will enable us to educate communities and help more children in need.”

Kids In Need Foundation Executive Director Dave Smith said collaborations of this kind boost the organization’s ability to help students.

“Students need basic supplies to take advantage of educational opportunities, and that’s what we provide," Smith said. "With the help of Colgate’s Bright Smiles, Bright Futures program and their partnership with Walgreens, we will be able to help students who may never have had their own school supplies before. We appreciate this partnership because of its attention to education and to the well-being of children.”

Marking its 25th anniversary this year, Colgate’s flagship oral health education program Bright Smiles, Bright Futures is today among the most far-reaching, successful children’s oral health initiatives in the world.

With long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures has reached more than 850 million children across 80 countries with free dental screenings and multilingual oral health education since 1991.

 

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