PHARMACY

Express Scripts to advance consumer healthcare communication

BY Drew Buono

ST. LOUIS Express Scripts has announced a new initiative aimed at advancing consumer communications in health care, inspired by $600 million in savings, a six-fold increase for generics in the statin drug category and new research results.

Following the availability of generic Zocor in mid-2006, Express Scripts combined financial incentives with an advanced and aggressive communications program. The result was a six-fold increase in the use of generic statin anticholesterol drugs– from 8 percent to 53.2 percent in March 2008.

New research evaluating the campaign, which generated more than $600 million in savings, found that the Express Scripts communications program was nearly two to three times more effective than financial incentives alone.

“Despite the predictions of classical economic theory, it’s clear that giving health consumers price information alone is not enough. Instead, communications and a more advanced understanding of the consumer are needed to accelerate better health and value,” said Robert Nease, the company’s chief scientist.

“The Center for Cost-Effective Consumerism fuses Express Scripts’ industry-leading research capabilities with insights from an advisory board of national experts in the science of human behavior and decision making. They are leading thinkers on how to structure and promote effective consumer programs,” Nease said.

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PHARMACY

Combination of Celebrex and Lipitor may prove effective in fighting prostate cancer

BY Diana Alickaj

WASHINGTON A new combination between the drugs Celebrex, which lowers cholesterol, and Lipitor, an anti-inflammatory drug, can be used in controlling prostate cancer before it becomes deadly, according to published reports.

The study first cultured prostate tumors in mice, and then gave the mice either Lipitor or Celebrex, or a combination of the two. All proved to be successful in halting cancer growth. The study also found that putting a combination of Lipitor and Celebrex in lower doses was most effective. Scientists have yet to find why these two combinations have such a positive effect on fighting prostate cancer.

Prostate cancer is the second-leading cancer killer in men, and the presence of the two drugs may help stop the progression of the cancer before it gets worse, according to the study.

Even though this discovery has gone only through preliminary trials, many are excited by the positive implications it may have for prostate cancer. According to K. Scott Coffield, a professor of surgery at Texas A&M Health Science Center College of Medicine and a urologist-oncologist at Scott & White, “They need to come up with the molecular mechanics and then take it back to clinical trials. It’s early but it’s interesting and that’s wonderful.”

The research will be presented at the American Association for Cancer Research’s annual meeting in San Diego.

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Snabes tapped as BioSante Pharmaceuticals vice president of clinical development

BY Diana Alickaj

LINCOLNSHIRE, Ill. BioSante Pharmaceuticals announced Michael Snabes as the company’s new vice president of clinical development, according to published reports.

Snabes will be responsible for the development of LibiGel, which is a testosterone gel for the treatment of female sexual dysfunction. Snabes has a history with BioSante as he served as medical consultant of BioSante since November 2005, where he focused on clinical and regulatory matters, according to published reports.

He is a board certified reproductive endocrinologist, and has a Ph.D. in physiology and reproductive endocrinology. According to published reports, he also played major role in the submission of BioSante’s New Drug Application Elestrin, which now has been approved fully by the Food and Drug Administration.

“We are very pleased that Michael has agreed to accept this position with BioSante,” said Stephen Simes, president and chief executive officer of BioSante. “Michael has been an important part of our clinical team for more than two years and his full-time involvement will help us to implement fully and accelerate our development of LibiGel in the treatment of FSD, specifically hypoactive sexual desire disorder in menopausal women.”

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