Exergen increases TemporalScanner Thermometer promotion
WATERTOWN, Mass. Exergen Corp. recently announced a 300% increase in promotional support for its TemporalScanner Thermometer targeting both trade and consumer markets.
The consumer advertising program targets new mothers and includes print advertising in magazines, radio advertising and an enhanced national public-relations program.
The multimillion media buy includes such pregnancy magazines as Fit Pregnancy, New Parent Media Magazine, You and Your Family, Motherhood, Pregnancy Magazine and Pregnancy & New Born. The radio campaign includes the Westwood One Radio and ABC Radio networks with spots on Don Imus, Phil Valentine, Tony Bruno and Paul Harvey shows, as well as drive time and other news/talk shows.
“We feel the time to invest in marketing is when others are cutting back,” stated Exergen president Francesco Pompei. “We are committed to supporting our brand and will continue to increase awareness among moms and moms-to-be.”
Safeway promotes awareness of heart disease with free health screenings
PLEASANTON, Calif. Safeway on Wednesday announced the offering of free blood pressure, BMI and cholesterol level screenings at store pharmacies to promote heart health and prevent the number one killer of women: heart disease.
As part of the company’s “Love Your Heart” campaign, a wellness program to draw attention to the importance of knowing the risk factors of heart disease, Safeway expects to conduct 36,000 free heart health screenings nationwide. The free screenings are available to women and men and will take place from Feb. 4 through Feb. 24 in Safeway pharmacies, including Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Genuardi’s and Carrs pharmacies.
“Most women are unaware that heart disease claims more women’s lives than any other disease or illness,” stated Dave Fong, SVP of pharmacy at Safeway. “Only 8 % of women consider it the biggest threat to their health. … Our goal is to educate women about the risk factors and help them take control of their health.”
The screenings, a $40 value, are sponsored by Safeway, Campbell Soup Company, Kellogg’s, Healthy Choice, Diet Coke, Fresh Express, StarKist, Barilla PLUS, and Health Magazine. Screenings will be conducted by nurses or pharmacists at store pharmacies.
Safeway is also offering savings on special heart healthy products throughout the store. Customers can easily locate these products at the “Love Your Heart” displays in all stores. Heart health informational brochures, containing special product offers, will also be found in specially marked displays.
Safeway’s “Love Your Heart” campaign is part of the company’s ongoing health and wellness initiative to provide customers with affordable and convenient ways to take control of their health. For example, Safeway pharmacies administer a variety of flu and other vaccinations, where law permits. Safeway is a partner with the National Heart, Lung and Blood Institute on The Heart Truth campaign, which introduced the popular Red Dress logo as the national symbol for women and heart disease awareness in 2002.
American Botanical Council releases study on Sinupret
AUSTIN, Texas The nonprofit American Botanical Council on Thursday published a monograph summarizing the scientific and clinical studies of Sinupret, a clinically-tested herbal combination for upper respiratory tract health, including conditions associated with sinusitis and bronchitis.
Studies of Sinupret reviewed in the monograph include four clinical trials regarding acute sinusitis, two clinical trials regarding chronic sinusitis, one meta-analysis of clinical trials evaluating treatment of sinusitis, two clinical trials regarding bronchitis, and a post-marketing surveillance study of patients with bronchitis.
Based on the review of the available scientific and clinical information from these studies, the monograph concludes that Sinupret has a relatively significant level of safety and efficacy data compared to many other natural products intended for use in maintaining the health of sinuses and the upper respiratory tract.
“Year after year Sinupret is one of the top-selling herbal products in Germany, a country where the strong tradition of herbal preparations is combined with modern science,” stated Mark Blumenthal, founder and executive director of ABC. “Extensive use by millions of people attests to this product’s overall safety and effectiveness in the area of upper respiratory tract health.”
Sinupret contains extracts of five traditional European herbs — elder (Sambucus nigra) flowers, primrose (Primula veris) flowers with calyx, common sorrel (Rumex acetosa) herb, European vervain (Verbena officinalis) herb and gentian (Gentiana lutea) root — and is manufactured by Bionorica.
ABC emphasized that the publication of the Sinupret monograph is not an endorsement or recommendation of the product or the manufacturer. “ABC has had a long history of documenting the specific herbal products and ingredients that have been clinically tested,” Blumenthal said. “As part of our nonprofit educational mission, we believe it is in the public interest to identify clinically tested natural plant-based products and ingredients which the scientific literature indicates are safe and beneficial.”