Executive Retailer Viewpoint: Jason Reiser on engaging customers
As part of DSN‘s Executive Retailer Viewpoint series, DSN sat down with Jason Reiser, VP health and wellness, ops/compliance at Sam’s Club, at DSN’s Industry Issues Summit to discuss how to better engage customers and the impact of the economy on business in 2012.
This multipart executive viewpoint video series, sponsored by Pfizer Consumer Healthcare, is comprised of five different on-camera executive interviews that are a must see for anyone working within the retail pharmacy industry. Click here to view videos of Health Mart’s Chuck Wilson, Good Neighbor Pharmacy’s Mike Cantrell and Rexall’s Ken Keelor.
Executive Viewpoint Part 1: Engaging consumers on health and wellness
In an effort to tap into the minds of some of the industry’s top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.
This powerful series, sponsored by Pfizer, is comprised of five different on-camera executive interviews that are a must see for anyone working within the retail pharmacy industry.
To kick off the series, DSN talks with Ken Keelor, chief merchandising officer at Rexall/Katz Group Canada. Keelor not only discusses the opportunities to engage consumers on health and wellness at retail, but also shares his outlook for 2012 and beyond and the key areas of focus. Click here to view videos of Health Mart’s Chuck Wilson, Good Neighbor Pharmacy’s Mike Cantrell and Sam’s Club’s Jason Reiser.
Consumers define product innovation
Everybody talks about “Health & Wellness,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov. 29 — examines how consumers perceive health and wellness, and how it shapes their purchasing decisions.