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Exclusive California wines now available at Fresh & Easy

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy is expanding its exclusive wine game.

The retailer, which already offers a robust wine selection at each of its stores, said it is offering seven new, exclusive wine lines: I Heart CA, Wink, PCH, Cloud Valley, WineWrights, Barrel Ranch and Open Field. What’s more, Fresh & Easy partnered with Terravant Wine Co. in the Santa Ynez Valley to create three of the new lines of wine: Cloud Valley, Barrel Ranch and Open Field.

About 80-of-the-170-plus wines offered at the chain are exclusive, with most of the wines retailing for less than $10, the chain noted. For the seven new lines, each wine retails from $3.99 to $19.99.

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Anchor Bay, Well-Pict team for cross promotion

BY Allison Cerra

BEVERLY HILLS, Calif. — Anchor Bay Entertainment and Well-Pict Berries have announced a cross-promotional campaign, in which fans of the "Chuggington" series can get on board with healthy eating.

With every purchase of a 1-lb. strawberry clamshell package from Well-Pict and any "Chuggington" DVD, consumers have the opportunity to receive a a $3 rebate check by mail. Additionally, Well-Pict’s packaging and other marketing and advertising materials will call out the special “Chuggington” promotion with on-pack graphics of the “It’s Training Time” DVD, as well as two other "Chuggington" titles, on 12 million strawberry packages.

“We are very excited about teaming up with Well-Pict for this special promotion that brings parents engaging, age-appropriate entertainment coupled with healthful, wholesome ‘fuel’ that young ‘Chuggington’ fans everywhere will enjoy,” said Julie Cartwright, SVP brand marketing for Anchor Bay Entertainment.

“Chuggington” is a preschool television show that airs daily on Disney Junior, Disney Channel’s new programming block designed for kids ages 2 to 7 years and their families.

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Stride taps Shaun White as spokesman

BY Allison Cerra

EAST HANOVER, N.J. — The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand’s spokesman.

Shaun White, an Olympic gold medalist, inked a two-year deal with Stride to be the gum’s official brand spokesman and will be featured in a variety of promotional activities. Stride said it is planning giveaways, digital and social media campaigns, and public relations efforts throughout the coming months.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."

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