Ex-Kraft, P&G exec joins sporting goods retailer
Hy-Vee launches new health and wellness site for children, teens
The interactive health and wellness site for children, teens and families offers a free, online personal trainer. The workouts and activities featured on KidsFit require no equipment or gym memberships, making it accessible to children and teens of all skill levels. The site also features workout videos, nutrition blogs written by Hy-Vee dietitians and health lessons.
“At Hy-Vee, we want to make it easier for kids and families to make healthier choices. With its easy, fun format, Hy-Vee KidsFit inspires families to establish good fitness and nutritional habits in their daily lives,” Andy McCann, EVP and chief health officer at Hy-Vee, said.
“We know that not every child has the access or interest to play organized sports. We hope a broad range of kids can use the free KidsFit tools to stay active and healthy. Even children who participate in sports can benefit from having equipment-free workouts and tutorials on their computers or phones,” McCann added.
Certified personal trainer Daira Driftmier, who also serves as the online fitness coach on KidsFit, developed the program.
As part of KidsFit, children aged 7 to 17 and their families can sign up for the 5-Week Challenge, which provides kids with a structure to take control of their personal health and fitness. Participants will earn virtual trophies and badges to help monitor their progress during the 5-Week Challenge, and they will be encouraged to stick to their goals through Driftmier’s videos.
Hy-Vee KidsFit was recently introduced at the Exercising Your Character event in Des Moines, Iowa, which teaches fourth- and fifth-grade students about physical fitness, goal setting and character development. To celebrate the announcement, more than 7,300 children from 82 Iowa schools attempted to break the Guinness World Record for most individuals performing jumping jacks simultaneously.