BEAUTY CARE

EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Advanced Beauty Systems announces agency of record

BY Antoinette Alexander

DALLAS — Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record. Slingshot will work with Advanced Beauty Systems to develop print, broadcast and digital campaigns for its bodycology, Dr. Teal’s and Cantu Shea Butter brands.

Slingshot will provide strategic planning, creative conception, media planning and brand positioning for all three brands. Ad campaigns are slated to run in first quarter 2011, coinciding with the launch of bodycology’s new Rich & Creamy body lotion.

"Our brands have seen tremendous growth over the past few years, and we’re eager to broaden our message to new markets and consumers," stated Chris McClain, president of Advanced Beauty Systems. "We feel that Slingshot is the agency that can capture each brand’s identity and create and communicate campaigns that will take them to the next level."

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American Apparel expands nail polish line

BY Antoinette Alexander

LOS ANGELES — Clothing manufacturer American Apparel has announced the addition of 12 new colors to its line of nail polish.

 

The company’s Made in the USA nail lacquer is now available in 48 colors.

 

The 12 new shades take inspiration from simple and straightforward elements of both Angeleno and global culture, reflecting the ubiquitous nature of the T-shirt on which American Apparel built its brand. Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones.

"Nail polish is our favorite category for exploring color. We planned on releasing only six new shades, but we felt so strongly about all of these that we decided to release a full dozen. It’s difficult to pick a favorite; they all complement wardrobes in different ways. We can’t wait to see the looks people create with them," stated Marsha Brady, a creative director for American Apparel.

American Apparel Nail Lacquer is priced at $6 per bottle and is available in a three-pack for $15 and 7-pack for $32. It is sold at American Apparel stores worldwide, as well as online. The nail polish is DBP-, toluene- and formaldehyde-free.

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