Evofem announces distribution deal with Duane Reade
SAN DIEGO Evofem, formerly Instead Healthcare, will begin distribution of its feminine hygiene product to Duane Reade stores.
The Instead Softcup, an alternative to pads and tampons, is a disposable menstrual cup made from a nonabsorbent, nonirritating plastic that has been used for more than 20 years in medical devices and contains no latex.
“Evofem’s distribution with Duane Reade, such a trusted brand name in metropolitan New York, makes the Softcup easily accessible to the largest consumer market in the United States,” said the company’s EVP Daniel Pike. “We are thrilled to be able to make the Softcup more convenient and accessible to the women of New York. This aligns with our mission to provide women with greater freedom, comfort and control of their reproductive and sexual health and sets us up to broaden our reach even further, with planned distribution in more than 30 countries over the next few years.”
In related news, Evofem announces plans to seek clearance from the Food and Drug Administration to market and sell a modified version of the Softcup as a fertility aid.
Burt’s Bees natural toothpaste hits store shelves
NEW YORK Natural personal care company Burt’s Bees has introduced a line of Burt’s Bees natural toothpaste.
The line now is on the shelves in major retailers including CVS, Walgreens, Target and Walmart. The toothpastes, which have a suggested retail price of $4.99 each, are available with or without fluoride and fall into three different platforms:
- Adult multicare formulas: Multiple benefits to naturally care for teeth and gums and a peppermint flavor
- Adult whitening formulas: Added whitening power to naturally brighten teeth in two weeks and a peppermint flavor
- Kids’ formula: Natural berry and orange flavors and colors.
The toothpastes are SLS-free and do not contain artificial colors, flavors, preservatives or sweeteners. According to the company, they are the first and only natural toothpaste line of products to be certified by the Natural Products Association.
King of Shaves revamps line for women
NEW YORK U.K. shave brand King of Shaves has redesigned and reintroduced its shaving line for women, taking a fun and flirty approach to the line that now flies under the Queen of… banner.
Hitting Target and Duane Reade stores during spring are the new Ta-da! shaving gel and Ooh la la! shaving gel products priced at $3.99 each.
Ta-da! shaving gel is a paraben-free formula that is infused with tea tree oil. Ooh la la! shaving gel is a paraben-free formula that is infused with aloe vera to soothe skin.
Currently available for men is the new King of Shaves Azor Advanced Shaving Gel and Azor System Razor. These two products are designed to work together for the ultimate close yet comfortable shave.
The shave gel is a black mentholated gel that has micro-magnetically enhanced particle technology to help the gel “stick” to the Azor razor’s blades throughout the shave reducing the chance of irritation or burn when shaving. The formula is free of sodium laureth sulfate and parabens and uses King of Shaves’ skin surface-enhancing technology and advanced lubrication system to help protect, moisturize and lubricate skin throughout the shave. The suggested retail price is $6.99.
Key features of the Azor System Razor include a flexible “reflex hinge” that allows the razor’s head to bend and flex with every contour and curve of the face, a soft rubber bumper that helps lift hairs to protect against nicks and cuts and prevent ingrown hairs, and four Endurium-coated blades that stay sharper for longer.
The suggested retail price starts at $8.99 (includes two extra blade cartridges). Replacement cartridges are $8.99 for four and $14.99 for eight.
The Azor System Razor and Advanced Shaving Gel are available at A&P, CVS.com, Drugstore.com, Duane Reade and Pathmark.