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Evian Natural Spring Water urges U.S. consumers to ‘Live Young’

BY Allison Cerra

ATLANTA Evian Natural Spring Water has unveiled a new entertaining global advertising campaign and a new signature message.

The worldwide kick off began with a pre-launch and online infiltration via YouTube in the United States, France, United Kingdom, Germany, Canada and Japan. The new ads portray lively, happy babies roller break-dancing to a remix of the hit “Rapper’s Delight” by hip-hop producer Dan the Automator. The remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.

“To Evian, youth is not a matter of age, but a mindset — a youthful mindset that is optimistic, believes that everything is possible and is curious and eager to discover the world — much like that of a child,” stated Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”

In addition to the television and online debut this summer, the “Live Young” campaign will be featured at upscale consumer events around the world, including the Evian Masters Women’s Golf tournament in July and the U.S. Open Grand-Slam tennis tournament in August through September.

The new campaign includes television spots and short films (also available for viewing on the brand’s new Web site, www.evianliveyoung.com).

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Stop & Shop recalls its nonfat dried milk due to possible contamination

BY Anna Mcgrath

QUINCY, Mass. Stop & Shop has issued a voluntary recall of its 16-oz.Stop & Shop nonfat dried milk.

The product was removed from store shelves after a nonfat dried milk used in production was recalled by Plainview Milk, the product’s manufacturer, as it may have the potential to be contaminated with salmonella bacteria.

Though no reports of illnesses associated with consumption have been reported to date, customers who have purchased the product are advised to discard any unused portions and are invited to bring their purchase receipt to any Stop & Shop for a full refund.

Food contaminated with Salmonella can cause salmonellosis. The most common manifestations of this common bacterial foodborne illness are diarrhea, abdominal cramps and fever within eight to 72 hours.  Additional symptoms may include chills, headache, nausea and vomiting that can last up to seven days.

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Hershey to close online gift service

BY Allison Cerra

HERSHEY, Pa. The sweetness that Hershey’s Gifts brings to consumers will soon be no more.

The Hershey Co., announced it is closing the Hershey Gifts service July 31.

Spokesman Kirk Saville said the company is looking into other e-commerce options, including strategic partnerships and licensing agreements, the Associated Press reported Thursday.

Financial terms regarding the service closure were not disclosed.

The Associated Press said that approximately 12 Hershey’s Gifts employees will lose their jobs, and that the company is working to find them jobs within the corporation.

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