Evian Natural Spring Water urges U.S. consumers to ‘Live Young’
ATLANTA Evian Natural Spring Water has unveiled a new entertaining global advertising campaign and a new signature message.
The worldwide kick off began with a pre-launch and online infiltration via YouTube in the United States, France, United Kingdom, Germany, Canada and Japan. The new ads portray lively, happy babies roller break-dancing to a remix of the hit “Rapper’s Delight” by hip-hop producer Dan the Automator. The remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.
“To Evian, youth is not a matter of age, but a mindset — a youthful mindset that is optimistic, believes that everything is possible and is curious and eager to discover the world — much like that of a child,” stated Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”
In addition to the television and online debut this summer, the “Live Young” campaign will be featured at upscale consumer events around the world, including the Evian Masters Women’s Golf tournament in July and the U.S. Open Grand-Slam tennis tournament in August through September.
Mars unveils Dove with peanut butter
HACKETTSTOWN, N.J. Mars Snackfood announced the launch of its Dove Silky Smooth milk chocolate with peanut butter.
The new Dove addition is made with 100% real, authentic milk chocolate and peanut butter and will be available at retail stores nationwide in both Promises laydown bags and single bars.
“Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavor combinations in addition to the solid milk chocolate that they know and love,” said Thomas Pinnau, VP of indulgence, Mars Snackfood. “We believe that combining the richness and smoothness of peanut butter and milk chocolate will not only help meet our customers’ increasing desire for new tastes, but will also entice consumers who have not yet had a chance to try our products. We are convinced that anybody who tries our new Dove Peanut Butter Promises and Singles will agree that this is our most indulgent chocolate experience to date and become a loyal follower of the Dove Chocolate brand!”
Hershey to close online gift service
HERSHEY, Pa. The sweetness that Hershey’s Gifts brings to consumers will soon be no more.
The Hershey Co., announced it is closing the Hershey Gifts service July 31.
Spokesman Kirk Saville said the company is looking into other e-commerce options, including strategic partnerships and licensing agreements, the Associated Press reported Thursday.
Financial terms regarding the service closure were not disclosed.
The Associated Press said that approximately 12 Hershey’s Gifts employees will lose their jobs, and that the company is working to find them jobs within the corporation.