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EveryOne unveils new line of sulfate-free hair care products

BY Antoinette Alexander

SAN RAFAEL, Calif. — EveryOne, a Small World Trading Co. brand, has expanded its portfolio with a new line of natural hair care products.

Available starting in spring, EveryOne Hair comes in three different sulfate-free formulations: Nourish, Volume and Balance. Quinoa protein + abyssinian oil are the foundation of the new hair shampoos and conditioners. Quinoa protein binds to hair, strengthening and locking in moisture, while abyssinian oil penetrates each strand with a natural, moisturizing shine that leaves no oily residue.

The EveryOne Hair product line features three formulations:

  • Balance: Itchy, flaky scalp and oily hair got you feeling unbalanced? Enter Everyone Balance shampoo and conditioner. The formula is made with rosemary, clary sage and tea tree essential oils;
  • Volume: Hair feeling flat? Turn up the volume with Everyone Volume shampoo and conditioner. The EveryOne Hair product development team created a solution made up of lemon, orange, peppermint and rosemary essential oils to plump hair naturally without weighing it down; and
  • Nourish: Give dry hair and scalp what it craves with quinoa and abyssinian oil. EveryOne Nourish shampoo and conditioner has an extra boost of moisturizing abyssinian oil for added hydration, while oat beta glucan improves elasticity, promotes cell growth, provides protection from UV rays and binds to hair to keep all that extra moisture right where it belongs.

The products have a manufacturer’s suggested retail price of $12.99 each and will be sold at select Whole Foods Markets.

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United Cerebral Palsy names Meijer ‘Employer of the Year’

BY Michael Johnsen

GRAND RAPIDS, Mich. — Recognizing its dedication to the employment of persons with disabilities, United Cerebral Palsy on Thursday named Meijer “Employer of the Year.” The 2014 Award for Excellence, announced at UCP’s Annual Conference in Nashville, Tenn., demonstrates the retailer’s steadfast commitment to diversity while helping people with disabilities reach their full potential through meaningful employment at Meijer. 

From its company-wide initiative to recruit qualified individuals with disabilities for its manufacturing and distribution network to its ongoing partnerships with vocational rehabilitation organizations to effectively source candidates with disabilities, Meijer was recognized for its efforts in fostering an environment where all employees are treated equally and given the tools they need to succeed. 

“We are proud to be recognized by United Cerebral Palsy and even prouder that we work every day to focus on what people can do, rather than what they cannot do,” said Rick Keyes, EVP supply chain operations and manufacturing Meijer. “In creating a culture of inclusion and diversity, we strive to see everyone as part of one team and build on team member strengths. In our experience, the results within our distribution network have been fantastic.” 

“The Awards for Excellence are a way for UCP to recognize the incredible work that our affiliates, friends and partners do to support our mission, and we are thrilled to honor such an extraordinary group this year,” said Stephen Bennett, president and CEO of United Cerebral Palsy. “Meijer in particular demonstrates a commitment to making a difference in the lives of people with disabilities through their comprehensive employment programs. For fostering an environment where all employees are treated equally and given the tools they need to succeed, we are proud to honor Meijer with the 2014 Employer of the Year Award.” 

In setting a precedent for all workers to respect diversity and to be mindful of disabilities, Keyes said one key to the company’s success is that Meijer provides training to team leaders and supervisors on working with employees with a disability. The company actively seeks partnership with local and state vocational rehabilitation organizations and is an active voice in discussions around Disability Policy Reform for the state of Michigan to create more opportunities for persons with disabilities.

 

 

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Garnier names Tina Fey as new skin care spokeswoman

BY Antoinette Alexander

NEW YORK — Garnier USA, a subsidiary of L’Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.
 
Fey’s endorsement will span the entire Garnier Ultra-Lift skin care line, including moisturizers, serums and eye products. The campaign will focus on a line of new anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness, and Ultra-Lift Anti-Wrinkle Firming Night Cream, a natural, pro-retinol formula that continues the battle against aging as you sleep.

"Tina Fey has been an enormous success for us," stated David Greenberg, president of Maybelline New York, Garnier and essie. "Tina’s personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."

The campaign debuts to consumers in April, with the launch of national TV and print advertising across major media outlets.

 

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